PLANT CITY, Fla. — After 56 years of capturing images for the Florida Strawberry Festival, Harry Jeffcoat said this would be his last season.


What You Need To Know

  • The Strawberry Festival wrapped up another year with over 360,000 visitors
  • Harry Jeffcoat, a longtime photographer for the festival, is retiring after 56 years

  • The Plant City event started in 1930, and nearly a century later, Jeffcoat says the festival has naturally seen a lot of changes

  • Jeffcoat said one of the biggest changes, outside of new festival attractions, is technology

The festival wrapped up another year with over 360,000 visitors, officials with the festival said. The Plant City event, which started in 1930, welcomes people from all over the world to enjoy some of Florida’s oldest traditions.

Nearly a century after the festival's start, Jeffcoat says the event has naturally seen a lot of changes.

“My mother was a photographer for the Strawberry Festival at first, long before me,” said Jeffcoat. “I started helping my mother in 1967. I’ve been out here 56 years. I’ve seen a lot of changes.”

Jeffcoat said one of the biggest changes, outside of new festival attractions, is technology.

“Going from film to digital was a blessing, really,” said Jeffcoat. “My partner Billy Friend and I take over 200,000 pictures by the end of this, we could’ve never done that with film.”

He is now recalling the most memorable changes for the guests of the festival.

“There was just a little wooden stage in front of a cement stadium,” he explained. “People like Dale Evans and Roy Rogers would come out — most people probably never heard of them. Garth Brooks has been here, all the top entertainers have been here.”

Jeffcoat said the best part about being a photographer at the Strawberry Festival is capturing a lifetime of memories through his lens.

“That’s one of the main reasons for photography — saving history.

“It’s been a good ride, I’ve enjoyed it. I’m getting near 73 years old, so it’s time to slow down," Jeffcoat said.