But people still get weirded out about it — even if all water has already been used and reused thousands of times. (That’s right, you’re already drinking water that once had dinosaur poo in it. Hate to burst your bubble.)
Putting it in taps isn't a 'someday' idea
Beer, however, is the great equalizer.
People are much more likely to try recycled water when it’s got alcohol in it.
And that’s why we’re doing this beer now.
For now, Scottsdale is the only recycled water game in town.
And, for now, Scottsdale mostly produces it for demonstration purposes. The ultra-filtered water doesn’t flow to taps.
Phoenix also is planning to bolster its drinking supply — and, potentially, the supplies of other Valley cities — with recycled water.
Meaning this isn’t just a “someday” proposition.
Before you know it, recycled water could be flowing through thousands of local taps.
Beer is how we start this conversation
That’s a paradigm shift worth breaking down into more detail — which we’ll do leading up to the November showcase in Scottsdale, and during a Dec. 11 event at Desert Monks in Gilbert.
But for now, I’m thinking about that pale ale we’re about to brew.
We chose this style because we wanted to produce a beer that’s clean, fruity and floral, bursting with flavor, but not off-putting for folks who would never use terms like “clean,” “fruity” or “floral” to describe what’s in their glass.
It’s time to offer an everyman’s entry point into the discussion we need to have. A discussion about metro Phoenix’s water future.
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