Kit Kat Gives the People What They Want With New Flavor Addition

Candy lovers have spoken—and Kit Kat is giving the people what they want with a new flavor addition.

As of Sept. 18, Kit Kat Vanilla has rolled out nationwide, per a news release from The Hershey Company. The offering features "rich vanilla flavored creme that perfectly complements the layers of classic crispy wafers," according to its official product description.

The Hershey Company noted in a news release that its new product is something that fans "already enjoy, as 89% of consumers say they like or love the vanilla flavor."

To celebrate Kit Kat Vanilla joining the lineup, Hershey is giving fans a "break" with a giveaway . Four winners will receive Kit Kat-branded BÉIS carry-on luggage filled with Kit Kat Vanilla bars. One grand prize winner will also walk away with $1,000 toward travel expenses on a "vanilla getaway this fall."

Fans can enter to win by following the Kit Kat Instagram account and post a comment sharing what they would do on their own ultimate vanilla break using the hashtag #KITKATVanillaBreakSweepstakes.

“As the brand known for giving fans a break, we’re thrilled to deliver another exciting addition to the KIT KAT® lineup with the release of KIT KAT® Vanilla for fans hungry for new flavors,” Lindsay Morrow , senior associate brand manager for Kit Kat, said in the news release. "With the KIT KAT® Vanilla break giveaway, fans get the best of both worlds—the vanilla flavor they love in a familiar treat and a moment of relaxation amidst the chaos that the fall season can bring.”

Kit Kat Vanilla is now available at nationwide retailers in both standard and king sizes.

Next: Kit Kat's New 'Ghost Toast' Flavor Has Fans Excited for Fall