Steiner Optics Welcomes Black Sheep Sporting Goods to Pinnacle Program

Steiner Optics announces Black Sheep Sporting Goods, located in Coeur d'alene, Idaho, as the newest member of its Pinnacle Program, a dealer initiative designed to strengthen retail partnerships, increase brand visibility, and drive Steiner product sales.

The Steiner Pinnacle Program provides committed dealers with marketing resources, advertising support, special events, and staff training to help engage customers and convert product interest into sales. Participating dealers commit to $20,000 in annual Steiner purchases and support the brand through online advertising, in-store events, and ongoing product education. Flexible marketing options allow dealers to choose between dealer-managed co-op funding and Steiner-managed advertising campaigns tailored to their business goals.

"We're excited to welcome Black Sheep Sporting Goods to the Steiner Pinnacle Program," said Chris Wiggins, Steiner Optics Sales Manager. "Strong dealer partnerships are essential to our continued growth, and this program gives retailers the tools and resources to better connect with customers, strengthen product knowledge, and build sales. We look forward to working with their team to expand Steiner's presence and deliver an outstanding customer experience."

Through the Pinnacle Program, Steiner Optics continues to invest in its dealer network, helping retail partners build brand awareness, improve customer engagement, and grow their businesses with premium optical products.

Dealers interested in learning more about the Steiner Pinnacle Program, please contact Chris Wiggins at cwiggins@steiner-optics.com.

About Steiner: For over 70 years, Steiner has made trusted optics for life's defining moments. The successful pursuit and capture of these moments demand fast and precise detection, location, and identification of a distant objective. Whether the objective is wildlife, a marine bearing, law enforcement suspects, or military combatant, Steiner products enhance an individual's most important sense, and vision, so that on land or sea – Nothing Escapes You. For more information, visit the company website at https://www.steiner-optics.com/.

About Beretta Holding S.A: Beretta Holding S.A. encompasses more than 50 global subsidiaries, which feature over 15 manufacturing sites, and 20 renowned brands in the sector of light firearms, optics, ammunition as well as clothing & accessories.

With a workforce of over 6,200 dedicated employees and generating EUR 1.58 billion in annual revenue, Beretta Holding Group headquartered in Luxembourg stands as a world-renowned leader with a distinguished reputation in the fields of hunting, sports shooting, and defense & law enforcement thanks to its wide selection of premium products.

Steiner Optics Welcomes Black Sheep Sporting Goods to Pinnacle Program

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