<body><div><figure><img src="https://img.particlenews.com/image.php?type=thumbnail_580x000&amp;url=45iB4J_1GuoiR1v00" alt="https://img.particlenews.com/image.php?url=45iB4J_1GuoiR1v00" width="1000" height="800" ><figcaption>The iconic Budweiser Clydesdales return to Brewery Lights, parading through the illuminated brewery grounds each night at 7:30 p.m.</figcaption></figure>Most holiday attractions welcome you with a ticket scan. At one of St. Louis’ most famous breweries, admission comes with a complimentary beer for visitors ages 21 and older.And that’s only the beginning of an evening at Brewery Lights, where the Budweiser Clydesdales parade through the historic brewery grounds, one special Friday features holiday karaoke, and a VIP experience offers cocktails inside one of the brewery’s historic event rooms.<div style="position:relative;width:100%; height:0; padding-bottom: 56.25%;"><iframe src="https://www.youtube.com/embed/GQZQLbO_O20?feature=oembed" allowfullscreen frameborder="0" style="width:100%; height:100%;top:0; left:0; position:absolute"></iframe></div>Returning November 21 through December 26, 2026, the Anheuser-Busch St. Louis Brewery’s annual holiday celebration is marking its 41st year with new themed nights, exclusive experiences, and a nod to Budweiser’s 150th anniversary.Millions of holiday lights will once again cover the historic brewery, but this year, some of the most exciting reasons to visit have nothing to do with the lights themselves.<figure><img src="https://img.particlenews.com/image.php?type=thumbnail_580x000&amp;url=2hw7tY_1GuoiR1v00" alt="https://img.particlenews.com/image.php?url=2hw7tY_1GuoiR1v00" width="1000" height="667" ><figcaption>Holiday decorations bring festive charm to the historic Anheuser-Busch St. Louis Brewery.</figcaption></figure>Four Fridays, four very different reasons to visitA night at Brewery Lights could look completely different depending on which Friday you choose. This year, Anheuser-Busch is introducing four themed nights, each offering a different way to celebrate:<ul><li>Friends and Family Night, November 27: Bring your holiday crew and take advantage of a buy 10, get one free ticket offer—perfect for relatives visiting for Thanksgiving or a night out with friends.</li><li>Ugly Sweater Night, December 4: Break out your most outrageous holiday sweater for a festive night at the brewery. The first 100 guests ages 21 and older receive a limited-edition branded giveaway.</li><li>Carol-oke Night, December 11: Enjoy an evening of holiday karaoke featuring favorite holiday songs.</li><li>Vintage Bud Night, December 18: Celebrate Budweiser’s 150th anniversary by wearing your favorite vintage Budweiser gear and enjoying $1.50 Budweisers. The first 100 guests ages 21 and older will also receive limited-edition merchandise.</li></ul>Families have another reason to visit with the return of Kids’ Winter Wonderland, featuring two carnival rides, a light-up dance floor, and Munchkin DJ Radio playing every night.And there’s an extra perk for guests who get there early: A new nightly happy hour offers 25 percent off beer purchases between 5 and 6 p.m., leaving plenty of time to enjoy the festivities before the Clydesdale parade at 7:30 p.m.<figure><img src="https://img.particlenews.com/image.php?type=thumbnail_580x000&amp;url=0siUvS_1GuoiR1v00" alt="https://img.particlenews.com/image.php?url=0siUvS_1GuoiR1v00" width="1000" height="667" ><figcaption>Guests can enjoy festive drinks and holiday cheer inside the historic Anheuser-Busch St. Louis Brewery.</figcaption></figure>Brewery Lights with a little extra VIP treatmentHoliday lights, cocktails, and live music are already a tempting combination. But what if you could enjoy Brewery Lights with a few extra perks?The Bevo VIP provides an elevated holiday experience exclusively for guests ages 21 and older, perfect for couples planning a festive date night or friends celebrating together.Hosted inside one of the brewery’s historic private event rooms, the experience includes cocktails, hors d’oeuvres, live music, comfortable indoor seating, and private restrooms.“The Bevo VIP is all about slowing down and savoring the season with the people who matter most,” says Scott Smith, director of Brewery Experiences at Anheuser-Busch. “Guests will explore the brewery grounds, then gather in our original hospitality room, a historic space that’s only open to the public during the holidays, for an evening that feels truly one of a kind.”And the VIP treatment doesn’t stop indoors. A new passport activity encourages guests to visit four attractions throughout the brewery grounds. Complete all four stops to receive 25 percent off at the gift shop, with an opportunity to earn an additional discount through social media.With special perks and a welcoming indoor retreat, The Bevo VIP lets guests enjoy the excitement of Brewery Lights while treating themselves to something extra.<figure><img src="https://img.particlenews.com/image.php?type=thumbnail_580x000&amp;url=3PFfO8_1GuoiR1v00" alt="https://img.particlenews.com/image.php?url=3PFfO8_1GuoiR1v00" width="1000" height="668" ><figcaption>Gather around the fire and enjoy s’mores, food, and festive fun with the VIP Fire Pit Fun Package, offering a cozy way to experience Brewery Lights with friends and family.</figcaption></figure>Want to see the Budweiser Clydesdales up close? Here’s when to goEven guests enjoying cocktails inside The Bevo VIP have a reason to head outdoors by 7:30 p.m. Every event night, the famous Budweiser Clydesdales parade through the historic brewery grounds alongside a marching band, trolley, tractors, carolers, and more.“The parade is something they definitely don’t want to miss,” Smith says.Visitors can also stop by the stables for photos with the horses. Families hoping to secure their own spot near the action can reserve a VIP Fire Pit Fun Package, complete with a private fire pit, s’mores, food, live music, and private restrooms. A heated hospitality tent offers a cozy retreat when temperatures drop. (Note: Children older than 1 must be included in the Fire Pit package’s guest count because of buffet access.)The history doesn’t end with the Clydesdales. Guests can visit the brewery’s Old Schoolhouse to see historic artifacts or step inside the brewhouse during guided experiences.Iconic “A &amp; Eagle” sign makes its Brewery Lights debutOne of the newest additions to the brewery campus will make its Brewery Lights debut this year. The animated “A &amp; Eagle” sign celebrates both Anheuser-Busch’s rich heritage while symbolizing the company’s continued investment in St. Louis, its people, and the future of American manufacturing.Visible near the Clydesdale area, the restored sign stands 215 feet above the brewery as a visible reminder of the company’s continued investment in its hometown for generations to come.<figure><img src="https://img.particlenews.com/image.php?type=thumbnail_580x000&amp;url=2H8lwf_1GuoiR1v00" alt="https://img.particlenews.com/image.php?url=2H8lwf_1GuoiR1v00" width="1920" height="1080" ><figcaption>Millions of twinkling lights illuminate the historic Anheuser-Busch St. Louis Brewery during Brewery Lights.</figcaption></figure>The $12 ticket might be the best holiday deal in St. LouisWhere else in St. Louis can you watch the Budweiser Clydesdales parade past holiday lights, enjoy a cold beer, and celebrate the season at one of the city’s most iconic landmarks?General admission is $12 and includes a complimentary beer for guests ages 21 and older. Children ages 5 and younger enter free with a general admission ticket, making the celebration especially appealing for families. Food trucks and additional refreshments will also be available.Holiday shopping is part of the experience, too. The brewery gift shop offers everything from quirky pint glasses to Budweiser-branded clothing, giving visitors a chance to pick up gifts for the beer enthusiasts on their holiday lists.Can’t commit to a particular night? A $25 Flex Ticket offers admission on any operating night, even if regular tickets sell out (subject to availability and ticket terms). It also makes a thoughtful holiday gift, letting friends and family choose the evening that works best for them.With so many experiences to fit into one visit, planning ahead is a good idea, especially since this year’s Brewery Lights celebration runs November 21 through December 26, 2026, with fewer nights available than in previous years.After 41 years, Brewery Lights remains one of St. Louis’ favorite holiday traditions. With themed Friday nights, exclusive VIP experiences, and the beloved Clydesdales returning to the parade route, fitting everything into one visit might be the biggest challenge.And the festivities don’t end there. Drive-through nights return December 27–30, giving visitors one last chance to enjoy the holiday lights before the season ends.This post was created by SLM Partner Studio on behalf of Anheuser-Busch. For more information and to purchase tickets, visit BreweryLights.com.</div></body>

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Most holiday attractions welcome you with a ticket scan. At one of St. Louis’ most famous breweries, admission comes with a complimentary beer for visitors ages 21 and older. And that’s only the beginning of an evening at Brewery Lights, where the Budweiser Clydesdales parade through the historic brewery...

Brewery Lights returns with new themed nights

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Most holiday attractions welcome you with a ticket scan. At one of St. Louis’ most famous breweries, admission comes with a complimentary beer for visitors

Brewery Lights returns with new themed nights

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