Merrill-based mobile bookstore goes brick and mortar

By Maureen Dudley,

6 days ago

MERRILL, Wis. (WJFW) – A mobile bookstore in Merrill, opened a brick-and-mortar location Saturday morning under a new name: The Fictional Fern. “It feels incredible,” said Jessica Golisch, owner of The Fictional Fern. “It feels very overwhelming and just unbelievable that we’re here and it’s opening and there’s been so many people here and it’s just been incredible.”