<body><div><figure><img src="https://img.particlenews.com/image.php?type=thumbnail_580x000&amp;url=3NXRNa_1Grx62g200" alt="https://img.particlenews.com/image.php?url=3NXRNa_1Grx62g200" width="1200" height="800" ><figcaption>Photo courtesy of Maya Huggins The staff of YNST</figcaption></figure>You’re Not Seeing Things (YNST) is an arts and culture magazine amplifying voices in the greater Appalachian region. Founded by a group of West Virginia University alumni, the publication has grown from a casual student-run publication into a print and digital media company with a clear mission: to portray the region through the lens of the artists and innovators who live here.The magazine began in the wake of the COVID-19 pandemic over Zoom as the founding friend group met to discuss future plans for their student-led project Mirage Magazine. That publication was digital, but YNST is a primarily print publication. Adam Payne, the editor-in-chief and co-founder, explained that the the choice to put the project in print was not a difficult one. In the digital age, he values the tactile nature of analog more than ever. He identified himself as a long-time print lover, and it seems that featured artists agree with the sentiment. Payne says that contributors have told him they find real work opportunities through the visibility afforded to them by the magazine, calling print “a strong way and more substantial way for artists to share their work.”Payne described the beginning phases of the project as a learning experience. Moving from print to digital publication was difficult in its own right, but so was the shift toward operation as a business. Through the Morris L. Hayhurst LaunchLab at WVU, the magazine received funding and advice that helped bring the dream into reality. Many universities have similar programs to help students get their projects off the ground. At Shawnee, the Kricker Innovation Hub fulfills a similar purpose in our community here in Portsmouth.When asked what advice he would give to upcoming creatives and communicators in the area, Payne shared the mantra of the YNST team: Don’t be afraid to be seen trying.“Starting something new can be deeply embarrassing from the beginning … to not being afraid to fail, and to try, and to be seen trying is the biggest advice I can give anyone,” he said.He added that it is important to practice how you play. The work you do now is as important as the work you will be doing years down the road. He advised to have faith in your ideas and take yourself seriously, “even when it’s still a moodboard.”Those interested in learning more about YNST can visit https://ynstmagazine.com/.</div></body>

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You’re Not Seeing Things (YNST) is an arts and culture magazine amplifying voices in the greater Appalachian region. Founded by a group of West Virginia University alumni, the publication has grown from a casual student-run publication into a print and digital media company with a clear mission: to portray the region through the lens of the artists and innovators who live here.

You’re Not Seeing Things

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You’re Not Seeing Things (YNST) is an arts and culture magazine amplifying voices in the greater Appalachian region. Founded by a group of West Virginia Un

You’re Not Seeing Things

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