<body><div><figure><img src="https://img.particlenews.com/image.php?type=thumbnail_580x000&amp;url=3TWRnq_1GnSRZD300" alt="https://img.particlenews.com/image.php?url=3TWRnq_1GnSRZD300" width="811" height="1046" ><figcaption>Daniel Lee started as CEO of North Coast Brewing Co. in Fort Bragg in Mendocino County in October 2026. Lee started and ran Odin Brewing in Seattle for 14 years until 2023. (North Coast Brewing Co.) Oct. 21, 2026</figcaption></figure>North Coast Brewing Co. has hired Daniel G. Lee as CEO, succeeding Jennifer Owen, who earlier this year said she plans to retire from the Mendocino County craft brewery.Lee brings more than 20 years of leadership experience in brewing, consumer products and consulting, the Mendocino County craft brewery announced Wednesday. He founded Seattle-based Odin Brewing Co. in 2009, operating the business through 2023, according to his LinkedIn profile. His previous positions include leadership roles at Miller Brewing Co., Philips Electronics’ Sonicare division and SC Johnson. Most recently, he worked as principal consultant at Strong Consulting Partners.“Together, we will build on the company’s strong foundation, pursue new opportunities, and continue delivering outstanding products and experiences for our customers, employees, partners, and shareholders,” Lee said in the company’s announcement.<figure><img src="https://img.particlenews.com/image.php?type=thumbnail_580x000&amp;url=2PISHi_1GnSRZD300" alt="https://img.particlenews.com/image.php?url=2PISHi_1GnSRZD300" width="620" height="930" ><figcaption>Jennifer Owen stands in front of the brewery's tanks on March 5, 2025. (North Coast Brewing Co.)</figcaption></figure>Owen became North Coast’s first female CEO in January 2022 after serving as interim CEO since October 2021. Previously the brewery’s chief financial officer, she retained both positions.Founded in 1988 by Mark Ruedrich and partners, North Coast produces Scrimshaw Pilsner, Old Rasputin Russian Imperial Stout and other beers. The brewery made 33,400 barrels (1.03 million gallons) in 2025.Ruedrich, who retired from executive leadership in 2019, received the Brewers Cup of California’s 2026 Craft Beer Pioneer award. The independently owned brewery is a certified B Corporation, recognized for meeting standards involving environmental stewardship, employees and community impact.Jeff Quackenbush joined North Bay Business Journal in May 1999. Reach him at jeff@nbbj.news or 707-521-4256.</div></body>

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North Coast Brewing Co. has hired Daniel G. Lee as CEO, succeeding Jennifer Owen, who earlier this year said she plans to retire from the Mendocino County craft brewery. Lee brings more than 20 years of leadership experience in brewing, consumer products and consulting, the Mendocino County craft brewery announced Wednesday. He founded Seattle-based Odin Brewing Co. in 2009, operating the business through 2023, according to his LinkedIn profile. His previous positions include leadership roles at Miller Brewing Co., Philips Electronics’ Sonicare division and SC Johnson. Most recently, he worked as principal consultant at Strong Consulting Partners.

Dan Lee to lead North Coast Brewing

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North Coast Brewing Co. has hired Daniel G. Lee as CEO, succeeding Jennifer Owen, who earlier this year said she plans to retire from the Mendocino County 

Dan Lee to lead North Coast Brewing

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