<body><div><figure><img src="https://img.particlenews.com/image.php?type=thumbnail_580x000&amp;url=4Wk1q6_1FVdueyT00" alt="https://img.particlenews.com/image.php?url=4Wk1q6_1FVdueyT00" width="1920" height="1080" ></figure>ELMIRA, N.Y. (WENY) — It was an exciting Friday morning for many in Elmira as the new Rural King officially opened its doors. The grand opening started with a ribbon-cutting to kick off a weekend of store specials and giveaways.The parking lot at the new location at 299 South Main Street in Elmira was filled with different food trucks and live animals for people to check out. The Elmira location marks the first location in New York State.Owner and Chairman Alex Melvin said that as the store expands, the heart of their business model hasn’t changed: Taking care of people living in rural communities like many around Elmira."The team did a great job. The store looks stocked,” Melvin said. “We've got great prices, and we've got lots of customers today. The first week's already been great. It's the second highest volume store of the last thirty stores we've opened. So it's been a great start here in Elmira."Melvin described Rural King as “more than a farm store,” adding that they have products for people who live in the city, not just farmers. As part of the Rural King tradition, popcorn and coffee are free to customers.Business leaders and elected officials were at the ceremony, touting the jobs the new business has created.</div></body>

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ELMIRA, N.Y. (WENY) — It was an exciting Friday morning for many in Elmira as the new Rural King officially opened its doors. The grand opening started with a ribbon-cutting to kick off a weekend of store specials and giveaways. The parking lot at the new location at 299...

Rural King opens in Elmira

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ELMIRA, N.Y. (WENY) — It was an exciting Friday morning for many in Elmira as the new Rural King officially opened its doors. The grand opening started wit

Rural King opens in Elmira

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