<body><div>[Naples, Fla.] Here at the Ritz-Carlton, the marketing team including Paij Thorn-Brooks and Amber Leigh Martinson walked attendees through new marketing strategies and assets that simplify the customer’s journey while making the sale easier for the RSA.Marketing presented here was around five pillars. The first of which is “coupling" Daltile and Marazzi together in a way that, Thorn-Brooks said, “will bring you the ultimate assortment.”Then, it is inspiring with content. “We are developing so much content, and we are keeping the photography studio going all the time because the customer needs to visualize it to understand it. Tile is not easy and your house is an emotional decision so how are we making that easy?'Building awareness and demand was next on the agenda. This, said Thorn-Brooks is “how we are going to build awareness and drive traffic into your showrooms.”She said that Daltile is also personalizing that journey and every interaction. “Today’s customer is very different. They expect a lot from us,” she said. "We have to personalize experience, be where they want us to be."Lastly, it is about simplifying the showroom. “Connection online to inshore and how to make it easy for the RSA to help them with tile,” she said.New digital assets were also revealed including a new kiosk that is portable and battery operated so it can be moved around the Statements showroom. As Well, Thorn-Brooks revealed five trends that are here to stay that are reflected in both Daltile and Marazzi collections. These include Earthbound Serenity, Vintage Revival a “Mid-Malism” (a less stark approach to a minimalist style) and Biophilic Luxury.<img src="https://img.particlenews.com/image.php?type=thumbnail_580x000&amp;url=1YtVj5_1F1m5HvQ00" alt="https://img.particlenews.com/image.php?url=1YtVj5_1F1m5HvQ00" width="480" height="640" >Paij Thorn-Brooks<img src="https://img.particlenews.com/image.php?type=thumbnail_580x000&amp;url=11ezn3_1F1m5HvQ00" alt="https://img.particlenews.com/image.php?url=11ezn3_1F1m5HvQ00" width="480" height="640" ></div></body>

Block Source: floorcoveringweekly.com

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[Naples, Fla.] Here at the Ritz-Carlton, the marketing team including Paij Thorn-Brooks and Amber Leigh Martinson walked attendees through new marketing strategies and assets that simplify the customer’s journey while making the sale easier for the RSA. Marketing presented here was around five pillars. The first of which is...

Drilling Down to the Details at Statements

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[Naples, Fla.] Here at the Ritz-Carlton, the marketing team including Paij Thorn-Brooks and Amber Leigh Martinson walked attendees through new marketing st

Drilling Down to the Details at Statements

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