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Kwik Trip rips out roller grills
2026-09-01
LACROSSE, Wis. — If you ever wanted a roller grill at home, just like over at Kwik Trip, this may be your chance. Kwik Trip has 878 units to rid itself of. The LaCrosse-based convenience store chain, is removing roller grills, one of its signature fixtures for decades, from all its locations. Yes, they were popular, but corporate bean-counters have decided that roller grills consumed too much retail space per square inch. Too, roller grills required lots of staff time to keep stocked. New commercial-grad roller grills retail for $3,000. Kwik Trip’s asking price: Not announced. The decision to drop roller grills is ironic. The units were pivotal in Kwik Trip’s early evolution from being just another gas station to a place to both fill up your car and your belly. Eagerly watching Kwik Trip’s decision is the sausage-maker Johnsonville, whose cheese brats have been a perennial roller grill favorite. Johnsonville research a few years ago found 71% people rated roller grills as “very important” or “extremely important” in choosing where to fill up their cars and their bellies.
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