<body><div><figure><img src="https://img.particlenews.com/image.php?type=thumbnail_580x000&amp;url=0kZbWD_1ElSZ2lh00" alt="https://img.particlenews.com/image.php?url=0kZbWD_1ElSZ2lh00" width="1200" height="800" ><figcaption>Tatiana Zaragosa</figcaption></figure>Erewhon, a high-end grocery store chain based in Los Angeles, opened its first Ventura County location in Thousand Oaks on Wednesday, Aug. 26, marking the company’s 14th storefront.Located about five miles from California Lutheran University’s Thousand Oaks campus, hundreds of visitors arrived Wednesday morning to shop at the grocer. The line extended from the front of the store down to the east block of Thousand Oaks Boulevard and South Conejo School Road. Jason Widener, Erewhon’s chief operating officer, said the inspiration behind the Thousand Oaks location came from company Vice President Victor Grenner’s residence and personal connection to the city.“We’re just here to serve,” Widener said. “We come in, always, in a very humble manner, because you’re welcoming us into your neighborhood. The root of who we are is to serve people, because the root of who we are is a wellness company.”According to its website, Erewhon is a grocery store chain that provides “organic, ethically sourced foods while building a community rooted in wellness, connection and purpose.”Cal Lutheran alumni Yassine Kefi ‘25 and Ingrid Olsen ‘26 said they arrived at the grand opening at 7:30 a.m. and were among the first 100 people to enter the store. “We like the culture of Erewhon, it’s really interesting to us,” Kefi said. “The good quality, like, 100% organic products that they have is something we’re drawn into. We sort of pay attention to those details.” Over the past few years, Erewhon has grown in popularity across social media due to its celebrity partnerships, viral wellness products and “luxury” price points, according to Vogue Business.Inside the store, Erewhon is selling a Thousand Oaks-exclusive smoothie called Amidst The Oaks. The smoothie supports the Manna Conejo Valley Food Bank, according to Erewhon’s Instagram account.<figure><img src="https://img.particlenews.com/image.php?type=thumbnail_580x000&amp;url=3P0kNV_1ElSZ2lh00" alt="https://img.particlenews.com/image.php?url=3P0kNV_1ElSZ2lh00" width="1170" height="754" ><figcaption>Erewhon’s $21 ‘Amidst The Oaks’ smoothie ingredients list (Tatiana Zaragosa)</figcaption></figure>In addition, Erewhon is selling a Thousand Oaks-inspired merchandise collection. According to its Instagram, the line is “an ode to our new store,” including a brown pullover hoodie, shopper bag and tie-dye socks. Emily Randall-Smith ‘16, a real estate agent from the Conejo Valley, said Erewhon is beneficial to the expansion of the city.“I think it’s just making [Thousand Oaks] a more urban area,” Randall-Smith said. “I think within that, more people will be driven into the community, which is awesome.”<figure><img src="https://img.particlenews.com/image.php?type=thumbnail_580x000&amp;url=329HyO_1ElSZ2lh00" alt="https://img.particlenews.com/image.php?url=329HyO_1ElSZ2lh00" width="1170" height="754" ><figcaption>New merchandise collection (Tatiana Zaragosa)</figcaption></figure>Randall-Smith said Erewhon will increase Thousand Oaks property values and attract people from L.A.“I know some people probably don’t like that, but I think it’s great because it’s such a beautiful community out here, so people being able to experience and see [the community] is beneficial, in my opinion,” Randall-Smith said. Raffy Ermac, a Thousand Oaks native and journalist, said Erewhon coming to the area is both “good and bad” for the community. Ermac said the new location offers locals the opportunity to experience popular L.A. commodities, but that the introduction of major chains can also be a detriment for local businesses. “These bigger city corporations are coming in and taking up space … it’s extremely pricey, so it’s not as if anyone can come in. Only the people with upward mobility [and that] have the funds can actually shop in here,” Ermac said. Kefi said while Erewhon’s price point may be “out of reach” for college students, their wellness products are worth buying. “For the people who can afford it, the products are worth it. If you’re, like, buying something that you’re gonna use for your wellness, your face, your skincare stuff, it is worth it,” Kefi said.Although Erewhon is set to open three locations in the Greater Los Angeles area by September 2027, Widener said the possibility of another Ventura County location has not been determined yet, as the company chooses to “move slow and intentional.” “It’s a possibility. I just want to make sure this community’s happy with what we’re doing. We’re here to listen to that,” Widener said.​</div></body>

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Erewhon, a high-end grocery store chain based in Los Angeles, opened its first Ventura County location in Thousand Oaks on Wednesday, Aug. 26, marking the company’s 14th storefront. Located about five miles from California Lutheran University’s Thousand Oaks campus, hundreds of visitors arrived Wednesday morning to shop at the...

Erewhon Opens In Thousand Oaks, First In Ventura County

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Erewhon, a high-end grocery store chain based in Los Angeles, opened its first Ventura County location in Thousand Oaks on Wednesday, Aug. 26, marking the 

Erewhon Opens In Thousand Oaks, First In Ventura County

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