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Behind the Counter: The Rivoli
By Brooklyn Heyn,
2026-08-17LA CROSSE (WKBT) -- For more than a century, the Rivoli Theatre has offered La Crosse moviegoers something that goes beyond a seat, a screen and a bag of popcorn. The historic downtown theater has been part of the city’s entertainment scene since the 1920s, welcoming generations of residents through its doors. Present day, siblings Jonathan and Clara Gelatt are carrying on that tradition while pairing the theater’s storied atmosphere with a lineup of new releases, recent favorites and beloved classics.
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