<body><div><figure><img src="https://img.particlenews.com/image.php?type=thumbnail_580x000&amp;url=1rvrZu_1DNM4W1Z00" alt="https://img.particlenews.com/image.php?url=1rvrZu_1DNM4W1Z00" width="1440" height="810" ><figcaption>Discovery Senior Living CEO Richard Hutchinson. (Photo courtesy of Discovery Senior Living; Treatment by McKnight’s Senior Living)</figcaption></figure>Bonita Springs, FL-based Discovery Senior Living is expanding its operating platform with the introduction of a fully integrated, portfoliowide segmentation and program delivery framework designed to further enhance performance, scalability and operational excellence across its independent living, assisted living and memory care communities.“This evolution of our segmentation strategy represents the natural progression of Discovery’s operating platform,” CEO Richard Hutchinson said in a statement Wednesday “We’ve always believed that different community types require different operating approaches. We began by structuring our organization through specialized management companies with both national and regional operating teams. Today, we’re extending that same disciplined philosophy to the community level through standardized, tiered operating playbooks which enable us to operate similar communities in a more consistent, efficient, and scalable way while positioning the company for continued growth.” Discovery is the largest privately held US senior living operator with a growing portfolio approaching 47,000 units across more than 420 communities in 40 states. Its strategy is to move beyond a one-size-fits-all operating model, organizing communities into operational peer groups that share similar business characteristics and service models to which every portfolio will align. The company said it will group “like portfolio communities” into one of four tiered segments, each representing a distinct and disciplined operational structure. The segmented framework is includes four tiers, based on operational characteristics: <ol><li>Select Communities — optimized for efficiency and accessibility, with streamlined staffing models and cost structures aligned to smaller assets</li><li>Classic Communities — operate as balanced, full-service communities with standardized programming and operational depth across all core functions.</li><li>Premium Communities — support larger, higher-revenue assets with expanded operational complexities, enhanced product and service deliveries, and broader programming infrastructure.</li><li>Distinguished Communities — structured to support complex, high-end assets with the most robust staffing models, service layers, and operational sophistication.</li></ol>“Our segmentation strategy is creating efficiencies and consistency enabling continued scalability across Discovery and our management company portfolios,” Executive Vice President of Brand Management and Corporate Communications Diana Ferrante Thies said. “By aligning all disciplines: sales, marketing and operations, through segmented playbooks, we’ve created a full system that enables Discovery to better integrate and optimize any community type, replicate best practices across a growing portfolio, differentiate our programs and drive improved occupancy, margin expansion and NOI performance for our ownership groups.”</div></body>

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Bonita Springs, FL-based Discovery Senior Living is expanding its operating platform with the introduction of a fully integrated, portfoliowide segmentation and program delivery framework designed to further enhance performance, scalability and operational excellence across its independent living, assisted living and memory care communities. “This evolution of our segmentation strategy represents...

Discovery Senior Living rolls out segmentation strategy

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Bonita Springs, FL-based Discovery Senior Living is expanding its operating platform with the introduction of a fully integrated, portfoliowide segmentatio

Discovery Senior Living rolls out segmentation strategy

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