<body><div><figure><img src="https://img.particlenews.com/image.php?type=thumbnail_580x000&amp;url=0aY7af_19LuLhk300" alt="https://img.particlenews.com/image.php?url=0aY7af_19LuLhk300" width="1042" height="1046" ><figcaption>Toby and Melanie Maloney, of Russell Township, recently launched the toby bar, a confection that can now be found at many local stores. Also shown is Casey, the couple’s Airedale terrier. (Submitted)</figcaption></figure>For Russell Township residents Toby and Melanie Maloney, their new candy bar is more than just a sweet indulgence – it marks the beginning of their latest business venture.Over the years, the entrepreneurial husband and wife team have turned ideas into successful enterprises, from helping launch local businesses to co-founding the internationally recognized mental_floss magazine. Their track record of spotting potential and nurturing it into something lasting is setting the stage for their newest creation.The toby bar, a chocolate and peanut butter confection with a crispy texture, traces its origins to Toby’s childhood in his father’s Isaly Dairy store in Pittsburgh, Pennsylvania, where classic candy bars were always within reach.<figure><img src="https://img.particlenews.com/image.php?type=thumbnail_580x000&amp;url=1ALn7y_19LuLhk300" alt="https://img.particlenews.com/image.php?url=1ALn7y_19LuLhk300" width="1000" height="1000" ><figcaption>Snack-size chocolate and peanut butter tobybars are sold in 5.5 oz. pouches. (Submitted)</figcaption></figure>After attempts to reach the makers of a certain nostalgic treat that Toby especially favored proved unsuccessful, he changedcourse and set out to make his own.The couple began the process by contacting Ines Rehner, a chocolatier and owner of Sweet Designs in Lakewood. While getting to know Rehner and her work, the Maloneys found themselves helping Sweet Designs as consultants. Rehner was instrumental in shaping the candy bar itself, guiding the recipe and helping bring the toby bar to life.“We like partnerships where everyone wins,” Toby said, describing their approach to doing business.Because of a general trend to eat healthier and lighter, toby bars are snack-sized, individually wrapped and sold in 5.5-ouncepouches. Since its debut last year, the confection has generated strong interest from customers and retailers.“Everyone who tries it says it’s fabulous,” Melanie said. “A lot of people who try it, they’ll compare it to (another nostalgic candy bar), but with much more peanut butter…a better crunch with a little bit of chewinessLocal businesses have welcomed the confection from the start, and every store the Maloneys have approached hasagreed to carry it, turning their early marketing efforts into a 100 percent success rate.Melanie notes that because the couple wants to proceed with “learning how to walk before we begin running,” they’re intentionally growing at a steady pace, starting with smaller retailers.Currently toby bars can be purchased at several local stores, including Jim Alesci’s Place in Solon, Patterson Fruit Farm in Chester Township, Sweet Designs Chocolatiers in Lakewood, Sweet Berry Market in Wickliffe and online at tobybar.com.Expanding the heart of their venture, a long-standing devotion to Airedale terriers drives them to donate a share of every sale toAiredale Terrier Rescue and Adoption, which supports dogs across 12 Midwest states and OntarioToby grew up with Airedales and says that “There were always one or two in the house and four more in the neighborhood.” Melanie fell in love with the breed early in their marriage. Their current canine, Casey, is 11 and was adopted from ATRA at age 8.When asked about the most challenging part of bringing their idea to market, Toby noted that it was the search for the right supplier and packaging that would satisfy multiple requirements. Seeking to work with Ohio-based businesses, the Maloneys chose Giannio’s Candy Co. in Struthers, as the manufacturer. Suppliers in Solon handle packaging.For the Maloneys, the toby bar is serving as a satisfying venture in their retirement.“What do we love? Dogs, business and peanut butter” Melanie said with a laugh. “It gives us a business, a cause and Toby an ample supply of his favorite candy bar.”</div></body>

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For Russell Township residents Toby and Melanie Maloney, their new candy bar is more than just a sweet indulgence – it marks the beginning of their latest business venture. Over the years, the entrepreneurial husband and wife team have turned ideas into successful enterprises, from helping launch local businesses to co-founding the internationally recognized mental_floss magazine. Their track record of spotting potential and nurturing it into something lasting is setting the stage for their newest creation.

Geauga County pair transforms tasty, sweet memory into toby bar

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For Russell Township residents Toby and Melanie Maloney, their new candy bar is more than just a sweet indulgence – it marks the beginning of their latest 

Geauga County pair transforms tasty, sweet memory into toby bar

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