<div>Vicious Biscuit, the award-winning fast-casual breakfast concept and Southern-grown originator of bold biscuit creations, is expanding into Virginia for the first time. The brand has selected its inaugural location in the Old Dominion at 3036 Stony Point Road in Richmond, marking a key milestone in its continued national franchise growth.Located in the Stony Point Shopping Center, a high-traffic retail corridor with strong visibility and convenient access, the 3,678-square-foot restaurant will be operated by franchise partner GR Waldrop, a Virginia native and longtime Jersey Mike’s operator doing business as Big Boys Biscuits, LLC. Waldrop is developing the market as part of a four-unit-plus agreement, with Richmond serving as the flagship location.“Vicious Biscuit fills a gap in the Richmond market by offering a bold, chef-inspired brunch menu in a fast-casual format,” said Waldrop. “What made Stony Point especially meaningful for me is that it mirrors the placement of my dad’s first Jersey Mike’s, which is still located down the road. This site offers strong visibility, steady traffic, and proximity to dense residential and retail areas – the same fundamentals that helped launch our family business. It’s exactly the kind of real estate I was looking for to introduce Vicious Biscuit to Virginia and build long-term momentum in the market.”The Richmond restaurant will showcase Vicious Biscuit’s fast-casual brunch model, featuring made-to-order, over-the-top biscuit entrées, Southern inspired sides, and the brand’s signature Jam Bar with its signature jams and house-made butters. The concept is designed to deliver a bold, fast-casual brunch experience rooted in Southern hospitality with efficient service and strong daypart performance that appeals to families, professionals, and multi-generational guests.“Virginia has long been a strategic growth market for Vicious Biscuit, and Richmond checked every box for our first entry into the state,” said George McLaughlin, co-founder and CEO of Vicious Biscuit. “GR brings deep operational experience, a hospitality-first mindset, and a disciplined approach to growth. This location sets the foundation for long-term success in the state.”Vicious Biscuit’s planned Richmond location reinforces the brand’s strategic expansion across the Southeast and Midwest, as it continues to attract experienced multi-unit operators seeking a differentiated breakfast and brunch concept with daytime hours and a fully scalable operating model.Additional details, including an exact opening date, will be announced in the coming months.Vicious Biscuit is seeking multi-unit operators to join the ranks of its breakfast revolutionaries and spread its Southern hospitality nationwide for all to experience. For more information about franchise opportunities, visit www.viciousbiscuit.com/vicious-biscuit-franchise.To learn more about Vicious Biscuit, visit www.viciousbiscuit.com or follow on Instagram @viciousbiscuits, Facebook at ViciousBiscuit1, and TikTok @viciousbiscuitchs.</div>

Vicious Biscuit Expands to Virginia

Vicious Biscuit, an award-winning fast-casual breakfast concept known for bold biscuit creations, is entering Virginia for the first time. The brand’s initial location will be at 3036 Stony Point Road in Richmond, operated by GR Waldrop, a seasoned franchisee and Virginia native. Waldrop, who operates under the name Big Boys Biscuits, LLC, plans to develop four units in the area, with Richmond serving as the flagship. The 3,678-square-foot restaurant will offer a chef-inspired brunch menu featuring made-to-order biscuits and Southern sides. According to George McLaughlin, co-founder and CEO of Vicious Biscuit, Richmond was chosen due to its strategic importance and Waldrop’s extensive operational experience. More details on the opening date will be provided soon.

Block Source: QSR magazine

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Vicious Biscuit, the award-winning fast-casual breakfast concept and Southern-grown originator of bold biscuit creations, is expanding into Virginia for the first time. The brand has selected its inaugural location in the Old Dominion at 3036 Stony Point Road in Richmond, marking a key milestone in its continued national franchise growth.

Vicious Biscuit to Open in Virginia for First TIme

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Vicious Biscuit, the award-winning fast-casual breakfast concept and Southern-grown originator of bold biscuit creations, is expanding into Virginia for th

Vicious Biscuit to Open in Virginia for First TIme

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