<body><div><img src="https://img.particlenews.com/image.php?type=thumbnail_580x000&amp;url=02YbA0_17jdA7VK00" alt="https://img.particlenews.com/image.php?url=02YbA0_17jdA7VK00" width="1200" height="600" >RUPERT, Idaho (KMVT/KSVT) — When the clock struck midnight on New Year’s Eve, it wasn’t a ball but a beet that dropped in Rupert.The annual Rupert Beet Drop returned to the town square for its seventh year, lighting up downtown with a glowing 20-foot beet to welcome in the new year.“Everyone was rocking and rolling and dancing and having a good time and when the beet drop came it all went off really, really, exceptionally well,” said Kit Carney, event organizer.The event celebrates not just the new year, but one of the region’s biggest industries, sugar beets, a crop that plays a vital role in the Magic Valley’s agricultural economy.“It’s hard to drive into Minidoka County and not see a beet truck in almost anytime of the year,” Carney said.Event organizer Kit Carney said that after his first time playing host to the event, he’s already looking at ways to improve the beet drop for next year.“There is some adjustments like maybe moving the stage around and kind of playing with things and making it a little better fit. One thing we could have done is some more warming tents, we did have a warming tent there and people seemed to enjoy it and I think we can add a few more and attract more people there,” Carney said.Hundreds of families packed the square hours before midnight, enjoying the live music, food vendors and ice skating rink.“Overall, it was a very good turnout especially for the late beet drop,” Carney said.Carney said that he’s taking a short break, but it won’t last long, as he has plenty of future events coming to Rupert Square.“It’s just great to be able to give back our community and to be able to showcase the setting that we have,” Carney said.</div></body>

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RUPERT, Idaho (KMVT/KSVT) — When the clock struck midnight on New Year’s Eve, it wasn’t a ball but a beet that dropped in Rupert. The annual Rupert Beet Drop returned to the town square for its seventh year, lighting up downtown with a glowing 20-foot beet to welcome in the new year.

Rupert celebrates New Year with annual beet drop

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RUPERT, Idaho (KMVT/KSVT) — When the clock struck midnight on New Year’s Eve, it wasn’t a ball but a beet that dropped in Rupert. The annual Rupert Beet Dr

Rupert celebrates New Year with annual beet drop

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