Seinfeld, whose love of cereal was documented in “Seinfeld,” offered that advice while promoting “Unfrosted” — a movie inspired by the 1963 race between Kellogg’s and Post to create a pastry that would change the face of breakfast forever.
The sitcom alum shared that “political correctness is something of a worry for people that can’t think.” Getty Images for Baby Buggy Seinfeld suggested that people pick up a newspaper and “find out what’s going on.” Victoria Will/Invision/AP
The movie came about because of the standup comedian’s well-documented love of breakfast cereals, and Pop-Tarts — the pastry that was created during the race.
“[Pop-Tarts] just kind of stuck out,” he recalled. “There’s like a few things that I remember from childhood that [I was] like, ‘Wow! I can’t believe they’re giving us that…the Pop-Tart was the craziest food that I remember.'”
“It didn’t relate to any other product that they produced. It was hot, it came in these packets, it just seemed so space age, and it was great!”
Seinfeld, who turns 70 next week, not only stars in the movie with Jim Gaffigan, Melissa McCarthy, Amy Schumer and Hugh Grant as Tony the Tiger, he also co-wrote the script and directed it.
The movie also stars Melissa McCarthy and Jim Gaffigan. AP Seinfeld co-wrote and directed the comedy. AP
Unlike many performers who dream of yelling “Action!” Seinfeld seemed non-plussed about being the big kahuna on set.
“I never really cared about it,” he revealed. “I love being a writer, that’s what I really love. But for a writer, the dream is to have the work that you wrote represented exactly as you want it and that job is being a director.”
“There are two great things in the world, in my opinion,” he added. “There’s only two things that count — writing and performing. Everything else is just a pain.”
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