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Stellantis’ Ram Brand Debuts 2025 ‘Most-affordable’ Off-road Truck Lineup

By Tim Keenan,

18 days ago
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The all-new 2025 Ram 1500 RHO is part of Ram’s off-road truck lineup. // Photo courtesy of Ram

The lineup includes the all-new 2025 Ram 1500 RHO, 2025 Ram 1500 Rebel, 2025 Ram 1500 Warlock, 2024 Ram 2500 Power Wagon, and 2024 Ram 2500 Heavy Duty Rebel.

“Ram is all about offering the choice of more power, performance, capability with a unique combination of bold styling, durability, and customized performance straight from the factory,” says Tim Kuniskis, CEO of the Ram brand for Stellantis. “This is the most off-road models Ram has offered, and it’s a group that doesn’t stand at attention but doesn’t mind going out and getting some attention either.”

Customers can pick their power with an all-new, 3.0-liter Hurricane Standard Output Straight-Six Turbo (SST), an all-new 3.0-liter Hurricane High Output (H/O) SST engine, and 3.6-liter Pentastar V-6 engine. The heavy-duty trucks offer the 6.4-liter HEMI V-8 engine and Cummins I-6 turbodiesel.

The Ram lineup includes:

2025 Ram 1500 RHO — The all-new 2025 Ram 1500 RHO offers the best value with more horsepower per dollar ($129.60 per HP) than any other light-duty off-road truck at $69,995, according to Ram. It is powered by the all-new 3.0-liter H/O SST engine, rated at 540 horsepower and 521 lb.-ft. of torque.

Bilstein Black Hawk e2 adaptive performance shocks have been tuned to demonstrate optimum balance between on-road handling and class-leading off-road capability. Ride comfort, body roll control, and handling are enhanced with the Ram-proprietary Active Terrain Dynamics suspension management system, new shock tuning, hard points, and body mount strategy.

The Ram 1500 RHO boasts a ground clearance of 11.8 inches due in part to a 2-inch ride height increase when compared with the rest of the 1500 lineup, along with 35-inch tires. This combination enables RHO to clear surface obstacles easily and at high speeds, Ram says.

The interior design team chose premium textures, colors, and material, including available hand-wrapped leather instrument panels. RHO’s interior is lined with leading-edge technology and features more than 50 inches of combined available digital display screens, including a class-exclusive 10.25-inch front passenger screen and dual wireless charging pads. An optional, reconfigurable 14.5-inch touchscreen display is the interior’s nucleus and utilizes split-screen capability for dual application operation. An optional 10.25-inch passenger screen offers navigation, device management, entertainment (via HDMI), and the ability to view the exterior vehicle cameras. The 2025 Ram 1500 features an optional full-color Head-Up Display (HUD) that is configurable up to 10 inches and features several different content areas at once, including an all-new digital tachometer.

The 2025 Ram 1500 RHO is available to order today and will be at dealerships in the third quarter of 2024.

2025 Ram 1500 Rebel — The 2025 Ram 1500 Rebel features what the automaker calls a one-of-a-kind design, including available RamBox.

New for 2025, the Ram 1500 Rebel X package celebrates a decade of performance. When outfitted in the Rebel X trim, customers enjoy the Rebel Level 2 Equipment Group that includes Uconnect 5 with a 14.5-inch touchscreen, dual-pane sunroof, power tailgate, heated front and rear seats, as well as a heated steering wheel, dual wireless charging and a 19-speaker Harman Hardon premium sound system. An exclusive Mojave Sand color is available on the Ram 1500 Rebel X as well.

Also new is the Rough Road Cruise Control feature, available exclusively on Rebel X, that allows the driver to set a cruise speed on a rugged, dirt road. This new system reads the terrain ahead of the truck hundreds of times per second to adjust suspension and add or remove weight to the steering wheel.

A blacked-out grille with prominent “R-A-M” badging is the tip of the spear and sits above a new black off-road front bumper design with a durable powder-coated surface, which incorporates a powder coated skid plate, front tow hooks and new LED fog lamps. Black bezel bi-functional projector headlamps are integrated beneath an aluminum sport hood.

Inside, the Ram 1500 Rebel features paddle shifters, a leather-wrapped steering wheel, and console-mounted performance shifter. A Rebel-specific interior offers premium leather bucket seats that feature the Rebel “X” logo with high bolsters, red accent stitching, and red crusted perforated seat inserts. An exclusive black metal with red accented center console badge includes the year Rebel was first introduced, signifying the 10th anniversary. A panoramic sunroof rounds out the distinctive interior content.

The 2025 Ram 1500 Rebel is available now and starts at $64,195, not including $1,995 destination.

2025 Ram 1500 Warlock — The truck pays homage to the original Warlock pickups of the 1970s and offers buyers a well-equipped, factory-customized truck with unique style, capability and value, say Ram officials.

It features a black grille with R-A-M lettering, rides on 18-inch black painted aluminum wheels, Bilstein front and rear shocks, a 1-inch factory lift, and skid plates. Additional styling cues that differentiate the Ram 1500 Warlock from the rest of the off-road truck lineup include LED headlamps, dual exhaust with black tips, tow hooks, black exterior badging, and available Warlock decals on the hood and bedsides.

The Warlock is available with the all-new, 3.0-liter Hurricane Standard Output SST engine, with 420 horsepower and 469 lb.-ft. of torque, mated to the TorqueFlite eight-speed automatic transmission.

The Ram 1500 Warlock is available in Delmonico Red, Flame Red, Hydro Blue, Forged Blue Metallic, Diamond Black, Granite Crystal Metallic, Billet Silver Metallic, and Bright White.

It’s available now with a starting sticker of $54,260, not including $1,995 destination.

2024 Ram 2500 Power Wagon — Dating back to 1945, Power Wagon’s heritage holds a distinctive position in the Ram Truck lineup as an example of engineering innovation and off-road capability. The 2025 version features several off-road-specific enhancements, including a unique suspension system comprised of Bilstein shocks, modified control arms, spring rates and more than 2 inches of lift. This design incorporates high-movement joints at the control-arm-to-axle mount, allowing for additional flexibility and axle articulation. Other enhancements include locking differentials and a 12,000-lb. WARN Zeon-12 winch with synthetic line, giving this leviathan an advantage over all production pickups. Power Wagon also features a class-exclusive electronic disconnecting sway bar, which allows the front axle to move more independently of the truck’s frame.

The 6.4-liter HEMI V-8 engine is offered with an eight-speed automatic transmission and connects to a part-time, manual-engagement Borg Warner BW 44-47 transfer case. Hill-descent Control allows drivers to control Power Wagon’s speed down steep, rugged grades with the buttons on the column shifter — without the need for throttle or brake pedals.

The 2024 Ram 2500 Power Wagon is available now and pricing starts at $68,470, not including $1,995 destination.

2024 Ram 2500 Heavy Duty Rebel — The Rebel offers off-road truck buyers increased off-road performance and towing and payload capability, according to the automaker. It uses Power Wagon’s structure and off-road prowess as a base while offering an alternative that off-road truck customers have been clamoring for, an available 6.7-liter Cummins Standard-Output Turbo Diesel I-6 engine that produces 370 horsepower and 850 lb.-ft. of torque with a powerband that provides ample torque starting at 1,700 rpm. The 68RFE six-speed automatic transmission is standard with the turbo diesel option. The standard 6.4-liter HEMI V-8 with cylinder deactivation and VCT provides 410 horsepower and 429 lb.-ft. of torque and is paired with the 8HP75 eight-speed automatic transmission.

Ram 2500 Heavy Duty Rebel is available in a crew cab configuration with a 6-foot-4 box. It’s available now and pricing starts at $68,965, not including $1,995 destination.

Ushering in the new Ram truck lineup is an ad campaign created by the automaker and the Doner agency in Southfield featuring actor Glen Powell who has appeared in “Top Gun: Maverick,” “Hidden Figures,” and “The Expendables 3” among other films.

Powell’s first Ram commercial was a voiceover in April in a spot called “The Calling.”

He makes his video debut for the brand as he leads the way in the mini-action film “The Convoy,” which reveals the all-new 2025 Ram 1500 RHO and reinforces the full lineup of off-road trucks. In the spot, he takes on the role of an action hero who is tasked with making sure the Ram truck convoy delivers exactly what the off-road truck world has been waiting for, the Ram 1500 RHO. It features special appearances by three famous stunt drivers: Collete Davis, Tanner Foust, and Rhys Millen, as well as an appearance by Ram Brand CEO Tim Kuniskis.

To view the commercials, visit here .

The post Stellantis’ Ram Brand Debuts 2025 ‘Most-affordable’ Off-road Truck Lineup appeared first on DBusiness Magazine .

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