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Consumers adjusting to new pricing dynamic in marketplace

By Steven Cohen,

2023-03-14

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HAGERSTOWN, Md. (DC News Now) — Customers around the country are seeing a new pricing model that has shown up post-pandemic — they’re charged based on how strong or weak demand is for a particular product or service at a given time of day or week.

For example, theatres may charge more for a weekend showing for the best seats in the house as opposed to those front-row seats. On the other hand, you can get a real bargain if you’re trying to watch a movie during the weekdays before the lunch hour.

“Actually I like coming in on a Monday because it’s not very crowded, and having just gotten over COVID a month ago, I am more than happy to be the only guy in my row of seats,” said Tom Doty of Hagerstown on a Monday late-morning visit to Warehouse Cinemas.

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Other examples of the selective pricing include bowling alleys, which may charge less for weekday mornings than on weekends. Municipal golf courses may raise their greens fees on a warm, sunny day, but offer a discount on a cold, dreary one.

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