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Skechers Taps JGoldcrown for Graffiti Heart-Detailed Sneakers in New Valentine’s Day Collection

Skechers has tapped artist JGoldcrown to place his signature hearts on its hit women's and girls' sneakers for a new Valentine's Day line.
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Skechers Brings JGoldcrown's Hearts to New Valentine's Day Collection
Pink mule with round heel, 1964
Skechers Brings JGoldcrown's Hearts to New Valentine's Day Collection
Pink leather pump with rhinestone buckle, Christian Dior, 1967
12 Images

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Valentine’s Day is fast approaching, and love is in the air — which nobody knows quite like James Goldcrown, whose viral heart murals have grown in popularity for the past years. As such, Skechers tapped the artist — who goes by JGoldcrown — for a second sneaker collaboration, just in time for the love-filled holiday.

JGoldcrown’s first romantic revamp of Skecher’s signature womens’ shoes is the Uno, a chunky lace-up sneaker with paneled leather uppers, perforated toes and thick midsoles — gaining added comfort through memory foam insoles and a 1-inch wedge base. The $95 style is cast in two whimsical monochrome colorways as part of the collaboration — a red “Dripping In Love” version with a trio of printed pink hearts, and a pink “Spread the Love” version with numerous hearts across its uppers.

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Skechers x JGoldcrown’s “Dripping in Love” Uno sneakers.Courtesy of Skechers

Skechers, Skechers x JGoldcrown, JGoldcrown, sneakers, collaborations, printed sneakers, pink sneakers, red sneakers, white sneakers, hearts, Valentine's Day
Skechers x JGoldcrown’s “Spread the Love” Uno sneakers.Courtesy of Skechers

The collection also includes Skechers’ signature D’Lites sneaker in a retro white colorway atop its signature chunky ridged soles. The $90 “Next Class” colorway features thin black trim with a central red heart motif, bringing the sporty style a whimsical edge.

Skechers, Skechers x JGoldcrown, JGoldcrown, sneakers, collaborations, printed sneakers, pink sneakers, red sneakers, white sneakers, hearts, Valentine's Day
Skechers x JGoldcrown’s “Next Class” D’Lites sneakers.Courtesy of Skechers

Rounding out the line is Skechers’ low-top Side Street sneaker, cast in smooth off-white leather and suede with a lace-up front and flat rubber soles. JGoldcrown’s signature spray-painted heart is embroidered in deep red on the side, bringing the $90 “Lonely Heart” style a contemporary twist.

Skechers, Skechers x JGoldcrown, JGoldcrown, sneakers, collaborations, printed sneakers, pink sneakers, red sneakers, white sneakers, hearts, Valentine's Day
Skechers x JGoldcrown’s “Lonely Heart” Side Street sneakers.Courtesy of Skechers

The Skechers x JGoldcrown collection also includes two girls’ iterations of its Uno Lite sneaker — a smaller version of its women’s Uno style. The $55 “Spread the Joy” set includes two colorways ideal for spreading the love: one light pink with multi-toned pink overlapping hearts, similar to the prior Uno style, as well as a second white pair with overlapping red and pink hearts for a true V-Day statement.

Skechers, Skechers x JGoldcrown, JGoldcrown, sneakers, collaborations, printed sneakers, pink sneakers, red sneakers, white sneakers, hearts, Valentine's Day
Skechers x JGoldcrown’s Uno Lite “Spread the Joy” girls’ sneakers.Courtesy of Skechers

You can shop the full Skechers x JGoldcrown collaboration now on Skechers’ website.

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Fiona O'Keeffe, Team USA, FN, Footwear News, March 2024, cover, magazine, magazine cover, print media
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