AMC Theaters is new introducing a new ticket pricing initiative based on seat location. The chain is launching Sightline at AMC where moviegoers can pay more or less for a ticket depending on where they choose to sit.
There will be three different seat pricing options including the traditional ticket called Standard Sightline, seats in the front row dubbed Value Sightline and Preferred Sightline, which are seats in the middle of the auditorium.
It launches on Friday at select AMC locations in New York, Chicago and Kansas City. The plan is to expand the initiative to all domestic AMC locations by the end of this year.
AMC operates the Northrock 14 movie theater in northeast Wichita near K-96 and Rock Road.
