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In light of economic conditions, brands and retailers are seeking cost-cutting measures, leading to a surge in out-of-home (OOH) marketing mediums. This shift is attributed to the realization that online channels such as Snap and Facebook appear to be less effective than desired. After a five-year hiatus from OOH, direct-to-consumer...

As Snap and Meta Lose Momentum, Out-of-Home Advertising Gains Steam

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Demand for Flexible B2B Payments Fuels EU BNPL Growth

Business-to-business (B2B) payments are fueling the uptake of buy now, pay later (BNPL) in Europe. While the explosion of the BNPL concept has primarily centered on...

Demand for Flexible B2B Payments Fuels EU BNPL Growth

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