Fashion

Alicia Silverstone brings back her ‘Clueless’ suit in Super Bowl ad

As if Cher Horowitz would miss the Super Bowl.

Alicia Silverstone, 46, is reprising her role from 1995’s “Clueless” in a 2023 Super Bowl commercial for Rakuten, and along with bringing back her famous character, the actress also sports the iconic yellow tartan suit from the film.

In a teaser clip posted by the money-saving site on YouTube yesterday, high school students are chatting in a classroom when a bell rings and Silverstone struts into the room carrying several shopping bags and wearing the yellow jacket and skirt set.

Students whisper in shock as The “Diary of a Wimpy Kid” actress walks by, taking the podium at the front of the class and saying, “Don’t bug, your girl is back.”

Alicia Silverstone took her place at the front of the classroom in the commercial, just like she did during her famous debate scene in the movie. Rakuten/YouTube

Silverstone went full Cher for the moment, sporting a sparkling gold “C” necklace as the song “Alright” by Supergrass — which fans will no doubt remember from the 1995 movie soundtrack — plays in the background.

“The world’s best shopper returns for Rakuten’s big game commercial,” the YouTube clip is captioned, inviting fans to sign up for the cash-back site.

In a still photo from the full ad, Silverstone even holds a pink pen with a furry ball topper like her character did in the classic ’90s flick.

Silverstone looked right at home with her pink pen in the Super Bowl ad. Rakuten

The actress was clearly excited to reprise her “Clueless” role, sharing a video of herself on TikTok yesterday standing at the class podium while twirling a piece of gum in her tartan suit. “I’m just gonna leave this here,” she wrote.

She later shared the teaser clip on her TikTok account, writing, “It looks like the cat is out of the designer handbag” and adding a purse emoji while tagging the official Rakuten TikTok.

This isn’t the first time Silverstone has brought back the yellow plaid; in her very first TikTok in 2021, the star sported a similar jacket as she does in the film while writing, “Ugh! As if… I wouldn’t join TikTok.”

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Stacey Dash, Alicia Silverstone
Silverstone sports the OG tartan set in a scene from “Clueless” with her co-star Stacey Dash. ©Paramount/Courtesy Everett Collection
Alicia Silverstone
Silverstone recreated Cher’s gum-chewing scene in a video on TikTok.aliciasilverstone/Instagram
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Cher stood in front of a chalkboard while twirling gum in the movie.© Paramount Pictures/ Courtesy: Everett Collection
Alicia Silverstone
Only the back of Silverstone’s iconic suit is visible at the beginning of the Super Bowl teaser clip.Rakuten/YouTube
Alicia Silverstone
The 46-year-old actress posed with her family over the holidays. aliciasilverstone/Instagram
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The author — who recreated one of the film’s famous scenes while reuniting with co-star Stacey Dash last November — has also inspired others to get in on the yellow plaid look.

Everyone from Cara Delevingne to Harry Styles has rocked a Cher-themed ‘fit over the past few years, and Silverstone praised Styles for his plaid blazer in 2021, sharing a collage on Instagram of him wearing the look along with some Clueless pics.

“Cher would be so honored (and totally approve!!) of this chic look,” she wrote.

As for her Super Bowl ad, we’re totes thinking the Valley Girl will be cheering for Rihanna’s halftime performance.

Cher’s yellow suit became a memorable fashion moment of the 1990s. ©Paramount/Courtesy Everett Collection