“My partner was retiring, and I knew running both of our locations would be a lot for one person,” McMichael said. “So we expanded Blue Door’s existing second location, which shares a space with Lakes Tennis Academy. We’ve been blessed with devoted customers, and we couldn’t quite say goodbye.”
Blue Door Boutique has a unique mix of clothing, accessories, home decor and novelty gifts for women. The store also has a selection of apparel for tennis players.
“My manager, Cheryl Gibbs, and I brought the vision, fun and the personalized service from our old shop to this location,” McMichael said.
McMichael has a background in the clothing industry. She also owned Plano-based Fingerprints preschool from 2006-13. Several times a year, McMichael and Gibbs travel to apparel markets across the country, selecting items for the boutique.
“We love to mix and match patterns and styles, like classic apparel with a boho twist or athletic with a dressy vibe,” McMichael said.
During the pandemic, McMichael and her team pivoted to curbside service.
“Many loyal customers follow us on social media. We’ve always carried unique items not found elsewhere and found there was still a demand for that kind of service,” McMichael said. “We were very fortunate in that regard. Today, our social media presence continues to grow.”
According to McMichael, the shop has regular customers from Illinois, Georgia, Florida and all over Texas. Daily posts on the boutique’s Instagram and Facebook pages showcase new merchandise and styling tips. McMichael and Gibbs encourage customers to message the boutique directly for personalized shopping assistance.
“Women shop with us, not only for clothing, but for our individual styling talents,” Gibbs said. “It’s important to us that women feel confident. There’s nothing more beautiful than a confident woman.”
The Lakes Tennis Academy on Legacy Drive showcases an easy-to-spot vibrant blue front door. McMichael explained the origins of the boutique’s name.
“It’s funny, because when we launched the business back in 2008, my daughter was studying advertising. She told us that pairing an object and a color created a memorable brand name. So, voila!”
Blue Door Boutique
Hours:
- Monday-Thursday: 8 a.m.-9 p.m.
- Friday-Saturday: 8 a.m.-7 p.m.
- Sunday: noon-7 p.m.
214-705-7701. www.lakestennis.com/bluedoorboutique.
