Blue Bell is releasing a new ice cream flavor called "I ❤ Cereal."
The ice cream has fruity cereal combined with confetti sprinkles.
The new flavor comes just in time for National Ice Cream for Breakfast Day, which is Feb. 4.
“What better way to start your day than with an ice cream inspired by cereal,” said Carl Breed, Blue Bell's general sales manager. “It is a great combination of two popular foods. Our new I ❤ Cereal is a mixture of vanilla ice cream to represent the milk, and fruity cereal pieces just like you would enjoy in your bowl for breakfast.”
"I ❤ Cereal" is available in pint sizes while supplies last.
Also new and now in stores is Blue Bell's "Tin Roof" flavor. It's vanilla ice cream with chocolate sauce and roasted peanuts dipped in dark chocolate-flavored coating.
“Our lineup is packed with new creations and fan-favorites,” Breed said. “We have even more delicious surprises to unveil this year. We are excited to bring these great products to a store near you.”