Wit Sports continuing digital activation growth around Super Bowl

Wit Sports is planning to host an arcade-style game with the NFL in the lead up to Super Bowl LVII, the latest effort from the digital activation platform that has worked with more than 50 teams across the NFL, NBA, MLS, NHL and NCAA since catching fire with some creative fan engagement in the early post-pandemic days.

My colleague Andrew Cohen does a great job of telling Wit's story in this piece at SBJ Tech, which details the innovative ideas to reach fans virtually when things as simple as T-shirt tosses were not allowed in venues.

Wit Sports Founder & CEO Vaidhy Murti says the company has renewed or will renew all of its team deals, as the startup's digital activations have been sponsored by brands such as SeatGeek, Bud Light, Jet Blue, Coca-Cola, and Dunkin’. "The benefit that we have now is we've run almost 1,000 different activations now and so we have a lot of data to pull from on what types of activations work well," Murti adds.