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In light of economic conditions, brands and retailers are seeking cost-cutting measures, leading to a surge in out-of-home (OOH) marketing mediums. This shift is attributed to the realization that online channels such as Snap and Facebook appear to be less effective than desired. After a five-year hiatus from OOH, direct-to-consumer...

As Snap and Meta Lose Momentum, Out-of-Home Advertising Gains Steam

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FIs and FinTechs Find Innovation Inspiration in Customer Receipt Data

Among banks and FinTechs, there’s recognition of the value inherent in receipt data. That granular detail can help forward-thinking firms craft and offer more customized services...

FIs and FinTechs Find Innovation Inspiration in Customer Receipt Data

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