Baltimore's electronic signs, which are planted in downtown sidewalks, are delivering far more than tourist information lately.
They're instructing potential donors "how to give" to Baltimore's squeegee kids.
Three weeks ago, the city began barring squeegee kids from hustling motorists in six downtown intersections, and now, the city is issuing a plea for financial support.
"We are now regulating the economy of squeegeeing and they are forced to adjust and that is why we want to be there with this safety net," said Dept. Mayor Faith Leach in an interview with WYPR.
The electronic signs urge donors to tap into a website where featured squeegee kids are asking for as much as $6,000 in financial aid.
Some of them plan to start a business, others hope to start school.
However, some commuters on Monday, found the campaign misguided.
"What message does it send to the guy who gets up every morning, pays taxes and contributes to society, what message does it send," asks one unidentified commuter.
"You'd think they'd raise money to give to the person who got killed," suggests another commuter.
The fundraising campaign was one of the recommendations of the Mayor's Squeegee Collaborative which met last year.