Kohl's Corp. enters 2023 with 'identity crisis' after rough 2022. What's next for the retailer?

Ricardo Torres

Milwaukee Journal Sentinel

Debbie Ponczoch, of Wauwatosa, looks through a rack of clothes near the Sephora section at the Kohl's store on North 124th Street in Brookfield on Monday, Jan. 23, 2023.

Kohl’s Corp. has entered the year as a beaten and bruised company and the hits might keep coming.

Analysts and observers expect another difficult year for the Menomonee Falls, Wisconsin-based retail chain and say the company's new leadership could face another fight with activist investors.

Kohl’s is coming off a tumultuous year that saw the company withdraw its guidance to investors, sales decline more than 7%, the departure of the CEO, and a fight over the board of directors.