Joe Burrow has never been one lacking in confidence. He also is never shy about taking subtle shots at others, which the NFL and some fans found out after last week’s win over Buffalo.

Well, the Bengals QB has done it again, as it seems like his t-shirt that he wore to Sunday’s AFC championship game in Kansas City was sending a message to the Chiefs and their fans before their highly anticipated rematch.

If you haven’t seen it yet, Burrow arrived at Arrowhead Stadium wearing pink jeans and a matching pink jean jacket. Under that jacket was a t-shirt with a teddy bear on it.

Check it out:

What you all have been waiting for.@JoeyB | #RuleTheAFC pic.twitter.com/ZI9jmwZxmw

— Cincinnati Bengals (@Bengals) January 29, 2023

I wondered what that bear was all about and after some internet sleuthing I was able to find out it’s from a company called “Sorry in Advance” and the bear is holding a tag that says “Sorry in Advance” on it, which you can see on the company’s website. The bear also has the word “Sorry” on its shirt.

So yeah, that seems like a subtle message for the Chiefs.

NFL fans had reactions.