NWSL reportedly expanding to San Francisco, Boston and Utah; set record $50M franchise fee

The National Women’s Soccer League is planting roots in new cities at a record price.

Three new teams are expected to launch in Utah, the San Francisco Bay Area, and Boston – with the last two groups expected to pay a record $50 million in expansion fees according to Jessica Toonkel and Rachel Bachman of the Wall Street Journal.

The price of expansion reflects the growth of the league, where franchise fees for Los Angeles and San Diego were reportedly between $2 million-$5 million in 2020.

The Bay Area team will be funded by an investor group that includes a private-equity firm as well as former U.S. women’s team players Brandi Chastain, Aly Wagner, Leslie Osborne and Danielle Slaton.

According to WSJ, San Francisco and Utah’s teams are set to kick off in 2024. Boston won’t launch until later. Their additions will bring the league to a total of 15 teams.

The Boston group is supported by a women’s investment group that includes the daughter of Celtics co-owner Robert Epstein. The team will bring women’s professional soccer back to Boston after the Breakers folded in 2018.

Utah’s, like Boston, previously hosted a now-defunct women’s soccer team. The Utah Royals were part of the NWSL in 2018-2020. The team transferred to Kansas City in December 2020 after players reported the team’s owner at the time for use of racist language. NWSL leaders agreed the Utah franchise could be revived at a later date for a set fee.

More wins for the NWSL

The news comes after the 2022 NWSL championship between the Portland Thorns and Kansas City Current in November boasted a 71% increase over 2021's number viewership. With 915,000 viewers, it was the most-viewed match in NWSL history.

The league is also seeing increased contracts for athletes. In Feb. 2022, the Washington Spirit were able to sign Trinity Rodman to a four-year deal worth reportedly more than $1.1 million. She was 19 at the time and became the highest-paid NWSL player in league history.

More recently, Los Angeles' Angel City made history at the league's 2023 draft in January by taking 18-year-old Alyssa Thompson No. 1 overall. The pick made Thompson the first high school player to be drafted at that position. Angel City spared no expense to land Thompson and acquired the first overall pick from NJ/NY Gotham FC in a deal that saw it trade its natural No. 5 pick and a second-round pick in 2024, plus $200,000 in allocation money, to Portland Thorns FC for Yazmeen Ryan, then send Ryan and $250,000 to Gotham.

All of this comes after the league signed it's first collective bargaining agreement (CBA) in 2020. The league's financial growth will likely be reflected in the next CBA, which will be agreed upon after the 2026 season.