Circus Circus Las Vegas and Choice Hotels International announced a partnership that will allow people to book rooms through Choice's websites and earn loyalty points.
The two companies said Friday that Circus Circus rooms will join the Ascend Hotel Collection and guests can earn and redeem points through Choice's loyalty program.
"We're always seeking new ways to deliver exceptional value to Choice Hotels guests," Patrick Pacious, president and CEO of Choice Hotels, said in a statement. "One of the ways we do that is through thoughtful alliances like the one with Circus Circus, which adds more fun and entertainment for guests."
The partnership adds more than 3,700 rooms to the Choice portfolio, according to Mark Shallal, Choice's senior vice president of upscale franchise development.
Circus Circus is privately owned by Phil Ruffin, who bought the property from MGM Resorts back in 2019.
Choice Hotels includes brands like Econo Lodge, Quality Inn, WoodSpring Suites and Cambria Hotels.