Tune into TMJ4 News Today on Wednesday, Feb. 1 for a sneak peek at the new bar!
A new vendor is coming to Crossroads Collective in Milwaukee and it's a non-alcoholic cocktail bar!
The Counter Day Bar will open its doors on Feb. 1 on Milwaukee's East Side. The owner, Ryan Castelaz, is the founder and creative director of Discourse, a coffee workshop.
He is expanding his horizons into the non-alcoholic cocktail world in hopes of ridding the world of the term "mocktail" and instead help "guide non-alcoholic cocktails to their rightful place at the cocktail table."
"Rather than thinking of non-alcoholic cocktails as a mimicry or a pale substitute for the familiar cocktail, we aim to demonstrate that we can produce the complexity, the finish, the connective experience, and of course the fun of a great cocktail without requiring alcohol.” Castelaz said.
According to a news release, the opening menu will feature non-alcohol cocktails based on the nine Aesop fables and Greco-roman myths. Each has been workshopped and offers a presentation and profile similar to that of your favorite cocktail.
The new bar will be open every day from 3 p.m. until 9 p.m., offering a 4-seat tasting counter. Customers can purchase a three, five, or seven-course tasting menu, or order cocktails a la carte for a more casual experience.
For those who prefer coffee over cocktails, don't worry. Discourse's two locations in Milwaukee will remain open.
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