Creality celebrates takings of US$12 million in eight months of having its own website

Creality is a company that once may have thought it would have to content itself with business-to-business 3D printer sales. However, as it now notes itself, it started gaining traction among private consumers when its CR-10 "went viral on YouTube" in 2016, as the home manufacturing craze took hold in earnest.

Its growing popularity among vloggers and enthusiasts in general prompted the OEM to start creality.com, as well as its connected store powered by the platform Shopazza, although it did not make this GoPro-esque move until mid-2022 (and it also still sells via third-party channels such as Amazon).

Nevertheless, the brand claims to have attracted about 3 million visitors worldwide in all that time, who have spent over US$12 million on printers such as the new Ender 3 V2 Neo with its new "silent motherboard" and removable spring steel magnetic build-plate upgrades within those 8 months.

Creality now plans to build on its total of 4.5 million 3D printer sales in "192 countries and regions" thus far by maintaining its "premium, concise, and technology-driven brand identity" via its website.