Sarah Staudinger loves summer and even more, she loves making clothes for the summer (which for her are endless, as a native Cali girl). “Pre-fall is my personal favorite collection to work on. I love summer, it’s the one collection that is undeniably optimistic,” Staudinger explained over zoom. That optimism was evident in the mother-of-pearl bralettes and dolphin-printed mini dresses. Wrinkle-proof jersey and Ponte matching skirt sets in classic reds and blacks and will travel easily and suit various needs. “[The clothes have] to be able to take you anywhere and be ready for anything,” she added. “From a beach vacation to work.”
The palm tree handbags, recycled nylon tunics, and crochet dresses that come in a bright color palette of coral, lime greens, and brown (which she is pushing to be summer color) are easily transportable to the beach. Staud does not immediately bring to mind workwear, but for those back at the office, there’s a white button-up and black midi skirt look (actually a dress) made from the same wrinkle-proof jersey she’s loving this season. Similarly, a new line of classics like cotton poplin shirting, denim sailor pants, and mix-and-match suiting are now part of Staud's fun and colorful world.
“The brand and I are the same—we’re the same creature,” Staudinger explains, and as her brand’s number one customer (she wore a custom Staud gown to her wedding reception, after all), there are no categories she’s afraid to tackle, which means soon enough, there will be a Tommy bag for every occasion.
