Amazon’s Prime Video has replaced Netflix as the number one streaming service in the United States based on data by a research firm.
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After tracking the progress of streaming platforms for over a decade, research firm Parks Associates revealed through their findings that Prime Video has knocked Netflix off of its No.1 spot as the most popular streaming platform in the country. According to Deadline, Amazon said in a statement last year that there were 200 million Prime members and since the release of Lord Of The Rings: The Rings of Power, the show has over 100 million viewers globally.
“Streaming services are introducing new content, services, and partnerships that are changing how consumers interact with video,” Netflix’s ad-supported plan gives the company a way to win back subscribers who left over high subscription prices,” said Jennifer Kent, Vice President of Research for Parks Associates.
”It also gives Netflix a path to creating unique accounts for those who have been content to share passwords with friends and family in the past. It’s an exciting time to track these services, with lots of disruption and change.”
Additionally, being a Prime member includes free shipping, discounts with Whole Foods, and other benefits. As for Netflix, the company is seen a decrease in memberships within the United States due to their recent announcement of including a $7 monthly subscription plan where Netflix videos and movies will include advertisement breaks.
“Netflix’s ad-supported plan gives the company a way to win back subscribers who left over high subscription prices. It also gives Netflix a path to creating unique accounts for those who have been content to share passwords with friends and family in the past. It’s an exciting time to track these services, with lots of disruption and change.”
When Netflix announced their latest endeavor into advertising, subscribers had mixed feeling about it.
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However, Netflix is still the most popular streaming service globally as it has more than 223 million subscribers and competing with Disney+ which has 164.2 million subscribes in addition to 235.7 million including Hulu and ESPN+.
Based on Parks Associates chart, the top five streaming services start with Prime Video as no.1 following by Netflix, Hulu, Disney Plus, and HBO Max. Following the top five are ESPN+, Paramount+, Apple TV+. Peacock, and Starz.