WGN Radio 720 – Chicago's Very Own

Behind the Blue Cross Blue Shield Tower messages

A person takes a photo, Sunday, May 30, 2021, of an illuminated sign on Chicago's Blue Cross Blue Shield Tower displaying "Some Gave All" in honor of Memorial Day. (AP Photo/Shafkat Anowar)

Ashley Bullock, Communications consultant at Blue Cross Blue Shield of Illinois, joins Wendy Snyder, filling in for Bob Sirott, to talk about the BCBS Light Program and the first symbol that was shown on the Blue Cross Blue Shield Tower. She also shares details about how the messages are created, how many stories it takes to make a message, and some of their most popular messages and symbols.