Cheez-It Bowl accommodations just got a cheesy upgrade
We won't pretend to know your life aspirations, but if waking up in a hotel room resembling the inside of a cheese cracker snack box happens to be on your bucket list, you could be in luck.
Cheez-It, titular sponsor of the Cheez-It Bowl and the new Cheez-It Citrus Bowl, is granting four college football players and some lucky fans (it's all relative) an opportunity to envelop themselves in the essence of the cheesy snack.
Cheez-It aims to ink its first-ever name, image and likeness (NIL) deal with one ACC, Big 12, SEC and Big Ten athlete by having them check-in to decked out hotel rooms the night before their respective Cheez-It backed bowl game showdowns.
The Cheez-It box chic rooms will be located in the team hotels.
As for the selected fans? They'll be sleeping in the endzone at Camping World Stadium. Their accommodations will mimic the same Cheez-It box aesthetic as the players' rooms, naturally.
If you can't get doused in a Cheez-It bath, a la the Cheez-It Bowl victory celebration, this is surely the next best thing.