Act Fast: You Can Still Save Up to 65% on Amazon’s Influencer-Approved Fashion Brand

Here’s an early Valentine’s Day treat: Amazon has a secret storefront filled with a curated selection of fan-favorite beauty products, including highly-rated shopper selects, viral beauty buys, and a smattering of items that just so happen to be InStyle-approved. The best part? Many of the items are $10 or less (score!). Below, shop everything we’re eyeing to buy ourselves and our loved ones from the secret storefront — starting at just $5.

Walking around my neighborhood in New York City sometimes feels like taking a tour through a fashion trends museum. At any given moment you can see every internet micro-aesthetic, from dark academia to dopamine dressing to tennis core, and it’s not uncommon to spot someone actually rocking a version of Kendall Jenner’s no-pants look. To put it simply, I always take style cues from my neighbors, and was intrigued by the absolute choke-hold one particular pair of shoes had on all of the local cool girls over the last year.

An antique shop owner made quite an investment when he snatched up a home belonging to a hoarder for just $10,000. He would also get to own all the contents inside the house. Alex Archbold, an antique dealer from Canada purchased a house that belonged to a late piano teacher, Bette- Jean Rac who passed away in December 2020.

I love discovering the products professionals rely on for their trade — like the Aesop cream a hand model uses, nurse-recommend sneakers, and the lip products behind broadway icon Kristin Chenoweth’s pout. According to a recent interview with The Strategist, the two specific products that make it into her lip care routine are the R.E.M. Essential Drip Lip Oil and Nivea Shimmer Lip Balm.

French beauty products have long been an open “secret,” whether from word-of-mouth referrals from friends traveling through Paris or on social media, it seems like every few years a French pharmacy product goes viral. Such is the case with the Embryolisse Lait-Crème Concentré, which had its day in the sun on TikTok for the last year.