The Bad Bunny x Adidas Campus Light Collaboration Arrives This Month
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Update: Feb. 22, 2023 at 10:15 a.m. ET
The highly-anticipated Adidas x Bad Bunny Campus Light is arriving soon.
The new silhouette, according to Adidas, was inspired by astrology, constellations and signs. Breaking down the inspiration further, Adidas said the white “appears as a clean canvas emulating the color of the stars and invites consumers to shine with their own light, illuminating those around us.”
The Adidas x Bad Bunny Campus Light arrives in-store, online, on the Confirmed app, BadBunny.com and in the Adidas flagship store on Feb. 25. Retail price is $160.
For people looking to purchase the shoe via the brand’s Confirmed app, Adidas said the first 50 users who register and purchase will have the opportunity to receive a reading of their Astral Chart by a recognized astrologer. What’s more, Adidas said once Confirmed app users purchase the Campus and register their birth data, they will obtain a number to pick up their Astral Calendar at any Adidas store.
Additional Confirmed app benefits for this release include the first 10 people who register and purchase will receive a Bad Bunny-style hype editorial with their sign’s predictions for this year, along with a small kit containing candles, incense, crystals and stones. Also, Adidas said those who buy the shoe within the first month will also receive a Lace Locks Astral unique to them.
Bad Bunny has already amassed an impressive lineup of Adidas collaborations since the forming of their partnership in March 2021 and now, the Puerto Rican rapper and the sportswear giant have another sneaker project in the works.
Sneaker leak social media account @Houseofheat shared product images on Instagram yesterday of the forthcoming Bad Bunny x Adidas Campus collab. The sneaker was initially previewed by the rapper when he wore the pair in his “El Apagón” music video.
The latest retail photo reveals that the shoe will don a subtle off-white color scheme throughout the entirety of the shoe, including on the hairy suede upper and the premium leather ankle collar. Similar to previous collabs between the rapper and the Three Stripes, this latest sneaker features dual tongues and heel tabs along with Bad Bunny’s signature eyes logo on the tongue. Rounding out the design of the collab is an outsole that extends onto the upper.
At the time of publication, Bad Bunny and Adidas have collaborated on multiple silhouettes, including the Powerphase, the Response CL and the ever-popular Forum Buckle Low that have now launched in multiple colorways.
According to @Houseofheat, the Bad Bunny x Adidas Campus collab is slated to hit retail in January. At the time of publication, the release details for the latest sneaker project have not yet been announced by either of the parties involved in the project.
In related Adidas news, the sportswear brand will soon release a new colorway of the Forum Low that’s inspired by the classic Christmas film “The Grinch.”
