(WWLP) – Spending figures are in for Black Friday and it appears for the second straight year online retailers won the day.
An estimated 166-million people got out to brick-and-mortar stores yesterday but the bulk of the money was spent digitally. Adobe tracks retailer website traffic and said today they estimated online sales to exceed nine-billion dollars for Black Friday alone.
Those numbers will only increase as the season continues with cyber Monday deals ramping up at the start of next week.