The Tulsa Route 66 Commission is bringing back its Route 66 Twinkle Tour for the 2022 holiday season.
Businesses along Route 66 are invited to decorate to make America's Main Street festive. Twelve businesses are participating so far, with more than 50 stops along the route.
"Holiday decorations are a proven way to increase foot traffic to businesses, create a fun atmosphere for customers, and increase sales,” said Samantha Extance, chair of the Tulsa Route 66 Commission. “The Twinkle Tour promotes small busi nesses at their most critical time. Holiday sales account for up to 30% of a retailer’s annual sales.”
Travelers are invited to cruise along Route 66 and see the holiday decorations, festive lights and bright neon signs.
Visitors can also vote for their favorite decorated business. To cast your vote, click here.
The winning business will receive a trophy.
“There is a neon renaissance happening in Tulsa,” said Extance. “The success of the Neon Sign Grant program has transformed our nighttime landscape. There are over 50 new or refurbished neon signs since the program launched in 2019. The Twinkle Tour is a great opportunity to see the colorful neon signs against the backdrop of cheerful holiday lights and decorations. Don’t forget ‘tis the season to shop local and support our small busin esses that make our Route 66 community so welcoming and vibrant.”
For a map of the Twinkle Tour route, click here.