Many shoppers in the Borderland took advantage of the store deals on Black Friday.
The Cielo Vísta Mall opened its doors at 5:30 on Friday with shoppers lining up as early as 4 a.m.
Even with inflation impacting the pockets of many, shoppers said they were prepared to take advantage of the day's deals.
KFOX14 spoke to shopper Ashley Patterson, who said she was looking for baby clothes for her newborn.
She added Black Friday is a years-long tradition for her.
“Just for the experience honestly because I’ve done Black Friday since I was like 12 years old, and just coming out here. I’m not from here, I'm originally from South Carolina and every year we’d line up at 3 am and wait until 6 am, just go in and pick everything out for yourself in person.”
Another shopper said she was surprised to not see a huge crowd compared to previous years.
“It’s not as I expected, I think there’s less people coming out ever since COVID-19 but it should be good, we’ll get a lot of shopping in today.”
While many people have shifted to online shopping, one El Pasaon said he still prefers to shop in-person.
I prefer to come in person because you still have the experience of being out with family and friends, I think it’s more of an enjoyable experience than being at home,” said Jeremy Pizana.
This year, the National Retail Federation reported 115 million people will be participating in Black Friday while 65 million will wait to shop on Cyber Monday.
Sign up to receive the topmost interesting stories from in and around our community once a day in your inbox.