Aftershock ready to rumble in Sacramento over next 4 days

LISA: SACRAMENTO ARE YOU READY TO ROCK ALL NIGHT AND ALL DAY? I HOPE YOU’RE WARMING UP YOUR NECK FOR THE HEAD BEGGING? AFTER SHOCK MUSIC FESTIVAL KICKS OFF IN JUST A FEW HOURS. BRANDI: THAT IS A GOOD EXERCISE IN GENERAL. MIKE TESELLE IS LIVE AT DISCOVERY PARK FOR PREVIEW. YOU ARE DOING SOME HEADBANGING EARLIER, WARMING UP YOUR NECK. MIKE: A LOT OF PEOPLE WARMING UP. WE ARE COUNTING DOWN TO THE OPENING OF AFTERSHOCK. WE ARE NEAR THE MAIN STAGE. THERE ARE FOUR STAGES FOR AN EVENT THAT COULD POTENTIALLY DRAW UP TO 150,000 PEOPLE FOR THIS FOUR DAY EVENT. THIS IS SOME VIDEO FROM LAST YEAR’S FESTIVAL. WHAT IS NEW THIS YEAR? NEARLY 90 BANDS FROM MULTIPLE COUNTRIES AROUND THE WORLD. JAPAN, INDIA, FINLAND. GATES OPENING AT NOON. THE HEADLINES THURSDAY, SLIPKNOT , ROB ZOMBIE, EVANESCENCE. THERE ARE LIMITED PASSES AVAILABLE. THIS IS THE 10TH YEAR OF AFTERSHOCK IN SACRAMNTO. I SPOKE WITH THE PROMOTERS AND ORGANIZERS AND THIS WAS THEIR REACTION TO MAKING IT TO THIS ANNIVERSARY. >> WE ARE SO EXCITED TO BE CELEBRATING ARCADE THEY NEVER THREE. WE HAVE EXPANDED -- CELEBRATING OUR 10TH ANNIVERSARY. IT WILL BE THE BIGGEST AFTERSHOCK ON RECORD AND TO GET TO 10 YEARS, WE NEVER EXPECTED THAT WHEN WE STARTED WITH A ONE DAY EVENT IN 2012. >> AND NOW YOU CAN SEE THE LINEUP OF BANDS THAT ARE HERE THIS YEAR. MY FAVORITE YOU CANNOT SEE BECAUSE OF ITS NAME. MIKE’S DEAD. IT IS ABOUT MORE THAN JUST MUSIC. EVEN IF YOU ARE NOT A MUSIC FAN, THIS FESTIVAL HAVE A SINGING AND GET IMPACT ON THE LOOK -- HAVING A SIGNIFICANT IMPACT ON THE LOCAL ECONOMY. LAST YEAR THE ESTIMATED THIS ONE EVENT GENERATED $30 MILLION IN ECONOMIC IMPACT. FOR THE FIRST TIME THIS YEAR, NEXT WEEK THEY WILL DO IT ALL OVER AGAIN, BUT INSTEAD OF HEADBANGING THEY WILL HAVE COUNTRY MUSIC. OUT THE DISCOVERY PARK, GATES OPEN AT NOON, MIKE TESELLE. LISA

More than three hours before the gates were set to open Thursday, dozens of music fans were already lining up for the return of what is billed as California's largest music festival.Aftershock 2022 is back in Sacramento for the 10th year."We're so excited to be celebrating our 10th anniversary, four full days. We've expanded to a fourth stage and we have almost 100 bands this year. It's going to be the biggest Aftershock on record," said Chamie McCurry, chief marketing officer of Danny Wimmer Presents.Slipknot, KISS, My Chemical Romance and Muse are among the headlining bands, which include multiple international acts.This year's event at Discovery Park includes no COVID-19-related requirements, although organizers advise festivalgoers to prepare for security screenings.Visit Sacramento estimates that last year's event, which recorded a record number of ticket holders, generated an estimated $30 million impact for the local economy."To have a festival like this expand to four days generates momentum to attract and grow other events," said Kari Miskit of Visit Sacramento. "There are people traveling from long distances to attend this event and they eat in our restaurants, stay in our hotels and impact business in Sacramento."| Video Below | Mike Testa with Visit Sacramento talks about Aftershock's economic impactThe success of Aftershock is also leading to another first, said McCurry. Next weekend, the organizers will host Golden Sky Festival, a two-day event featuring Tim McGraw and Sam Hunt.For more information on Aftershock, click here.

More than three hours before the gates were set to open Thursday, dozens of music fans were already lining up for the return of what is billed as California's largest music festival.

Aftershock 2022 is back in Sacramento for the 10th year.

"We're so excited to be celebrating our 10th anniversary, four full days. We've expanded to a fourth stage and we have almost 100 bands this year. It's going to be the biggest Aftershock on record," said Chamie McCurry, chief marketing officer of Danny Wimmer Presents.

Slipknot, KISS, My Chemical Romance and Muse are among the headlining bands, which include multiple international acts.

This year's event at Discovery Park includes no COVID-19-related requirements, although organizers advise festivalgoers to prepare for security screenings.

Visit Sacramento estimates that last year's event, which recorded a record number of ticket holders, generated an estimated $30 million impact for the local economy.

"To have a festival like this expand to four days generates momentum to attract and grow other events," said Kari Miskit of Visit Sacramento. "There are people traveling from long distances to attend this event and they eat in our restaurants, stay in our hotels and impact business in Sacramento."

| Video Below | Mike Testa with Visit Sacramento talks about Aftershock's economic impact

The success of Aftershock is also leading to another first, said McCurry. Next weekend, the organizers will host Golden Sky Festival, a two-day event featuring Tim McGraw and Sam Hunt.

For more information on Aftershock, click here.

Aftershock ready to rumble in Sacramento over next 4 days

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