Coinbase (COIN) is boosting its services in Australia, calling the country “a priority market for us,” the company announced in a blog post this week.

The crypto exchange said it is adding local payments platform PayID as a way for customers to transfer Australian dollars to their Coinbase accounts, offering advanced trading tools and better pricing to its local retail customers and providing 24/7 chat support to customers there.

The exchange has also incorporated as a local entity in Australia, and registered with local regulator Australian Transaction Reports and Analysis Centre (AUSTRAC) to provide digital currency exchange services. John O’Loghlen, formerly a regional director with Ant Group, was hired in July to head up Coinbase Australia.

The crypto exchange noted it has invested in Australian crypto firms ImmutableX, CoFiX, Synthetix, Block Earner and CryptoTaxCalculator.

Read more: Coinbase Wins Dutch Approval That Should Give Crypto Exchange Access to All of EU