KCRA 3/My58 is pleased to announce the promotion of Kristie Gong to the position of KCRA 3/MY58 Director of Research and Programming.Gong has been the KCRA 3/My58 Research Director for the last 14 years. She has assisted in the transition to impression-based selling, provided meaningful market research for our advertisers, and served as a trusted advisor to evaluate new and emerging attribution tools.“For over 14 years, Kristie has provided meaningful contributions to the station that led directly to our growth and continued strength,” said KCRA 3/My58 President and General Manager Ariel Roblin. “Her commitment to KCRA / My58 combined with her expertise in research and programming, supports data driven decision making and strategic planning into the future. Above all, her passion for our community is contagious and helps drive our mission of service for our hometown.”It’s been a privilege to lead KCRA’s Research efforts and I look forward to expanding on that success with this newly formed department,” said KCRA 3/My58 Director of Research and Programming Kristie Gong. “I look forward to using my 20+ years of media experience in serving our community to continue finding the highest quality news and programming, which will help uphold our position as a ‘legacy station’ into the future.”The Director of Research and Programming leads the department and provides training and development opportunities for the team. This position plays a critical role on our leadership team and a connection point for our community.