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Model Kaia Gerber knows how to pull off virtually any look on the runway, but off the catwalk, the fashion star has a distinctive personal style of her own. Heavily influenced by ’90s minimalism, her sleek looks are often complemented with tasteful shirting and boxy blazers. That’s exactly why Zara wanted to collaborate with Gerber this season. She and the Spanish retailer have partnered on a new capsule collection that launches October 4, both on the store’s e-commerce website and select store locations. “I’ve always loved Zara and how they bring accessibility to fashion, which isn’t always the most accessible industry,” says Gerber. “I’ll have an expensive blazer, but I’ll still end up grabbing my Zara blazers.”
Together, Gerber and Zara created a collection of 30 wardrobe staples. The assortment—which includes clothing, shoes, and accessories—is comprised of basics that are elevated and a little more modern. “Selfishly, I wanted it to be all things that I wanted to wear,” says Gerber. “I travel a lot, so I was like: If I was going away for a month or two, would I have everything that I needed in this collection?”
The lineup includes strappy bra tops, chunky turtleneck sweaters, boxy suits, cropped denim jackets, and slinky slip dresses. “My style is quite classic—I’m really into a men’s suit and good tailoring—so I think it was about bringing that together and mixing in some more revealing pieces,” says Gerber. “I love the white shirt with the open back. I also love the silk pajama suit, because I’m always trying to figure out ways to wear pj’s everywhere.” Tops range from $30 to $120, trousers are $89, dresses from $89 to $169, and coats from $189 to $439.
Gerber adds that the more pared-back color palette of black, white, brown, and gray was an intentional choice. She wanted pieces that you could mix and match with total ease. “I love color, but in my wardrobe, it’s mostly grays and blacks and beiges,” Gerber says. “I wanted everything to go together. I don’t like to think too much when I’m getting ready in the morning.” For color lovers, however, she also wanted items that could easily be incorporated with such statement pieces. “You could pair them with a colorful bag or hat,” she says. “Your personality can bring the color!’
Given the collection borrows heavily from the ’90s, we couldn’t resist asking Gerber what she loves about the decade so much. “I love the minimalism, and the more masculine shapes with the suits,” she says. Some of her style icons from the era (besides the obvious choice, her supermodel mother, Cindy Crawford)? “Carolyn Bessette-Kennedy was the classiest and coolest, Winona Ryder, Gwyneth Paltrow, Kate Moss,” she says. “All those supermodels—I feel like that’s when off-duty [dressing] became a thing.”
With her collaboration launching this week, Gerber adds that it may not be the last we see of her own designs. She’s tackled clothing—and she could very well move on to another category soon. “I’m very into architecture and interior design right now, so I’d want to design my house,” says Gerber. “Zara has a home line—maybe Zara Home!”
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