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The Time to Buy Annuities for Retirement Is Now: Jim Wagner

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Jim Wagner wants to stick to the annuity basics: helping more real people get more real retirement income protection.

Wagner has been the chief distribution officer for the retirement division at Protective, a Birmingham, Alabama-based life insurance and annuity issuer, since 2020.

After earning a bachelor’s degree from Ohio Wesleyan University, he started out in sales management at ING. He joined Protective, as head of internal sales, in 2011.

At Protective, he helps manage sales for an annuity business that has about $27 billion in general account and separate account liabilities on the books and reported $750 million in fixed and variable product sales for the first of the year.

He answered questions via email about the headwinds and tailwinds in the annuity market, and how he sees the market’s future.

The answers to the questions in this interview have been edited.

THINKADVISOR: What were you doing last year, and how did that go? 

JAMES WAGNER: We continued our focus on strengthening our ability to provide financial professionals with strategies and solutions to protect their clients’ retirement income. Because of the many retirement planning options available, it’s important to be open, proactively learn, decipher trends and solve problems to offer solutions for customers’ specific needs.

Last year, we started to build new programs that could deliver these solutions. We wanted to educate people on the best ways to protect the three types of retirement income: essential, legacy and lifestyle.

As the pandemic slowed, we were able to offer educational meetings to financial professionals whether in person, one-on-one, with small groups, virtually, etc.

At the end of the day, we were successful in helping more financial professionals and their clients prepare for and live more confidently in retirement.

What’s your main focus right now? 

We’re always focused on our mission of protecting more people.

Protective recently released a new program: goals-based retirement income planning with Michael Finke, Ph.D. from The American College. This program provides specialized strategies for people to evaluate income needs and understand risks that may affect retirement.

Ultimately, the goals-based retirement planning program offers strategies to protect clients’ long-term retirement objectives.

With 40-year highs in inflation and rising interest rates, and only one-third of Americans retiring with some type of defined benefit plan, we’re excited to develop these resources to provide protection for more people. The program helps bridge the gap that exists for many people between retirement savings and income.

We created a whitepaper to develop a goals-based income plan. There is a four-step program:

  1. Determine your lifestyle and legacy priorities.
  2. Estimate your retirement lifestyle by tracking your fixed, inflexible expenses. After that, estimate flexible expenses, such as eating out, traveling, etc.
  3. Evaluate your lifestyle flexibility. Your asset allocation depends on your willingness to spend less if the markets don’t perform.
  4. Plan for a way to fund these expenses and boost your confidence. Evaluate the lifetime income benefits of an annuity to determine if it’s a solution for you.

We collaborated with Dr. Finke because he shares Protective’s view that a goals-based retirement plan is important to consider.

Often, so much focus is put on accumulation of assets, but not as much attention gets paid to decumulation. Dr. Finke takes a more holistic approach and understands the importance of guaranteed lifetime income.

We worked with him to build out the program, including the whitepaper, workbook and worksheet. We’re educating advisors out in the field, and the entire program is available upon request online to make it as accessible as possible.

What forces out there are helping, and what forces are hurting? 

Rising interest rates are simultaneously helping and hurting. Rising rates allow insurance companies to raise rates for annuity products, which can result in a bigger payout. But if clients believe rates are going to continue to rise, they’ll delay purchasing annuities.

Unfortunately, rates may not continue to rise — it’s virtually impossible to predict.

Now, more than ever, people understand that planning is important when it comes to retirement.

Inflation is becoming more apparent as people are starting to see how it impacts their budget on a monthly basis. With inflation comes the reality that your dollar isn’t going to buy what it used to.

Variable annuities offer equity exposure with an optional guaranteed lifetime income rider, providing flexibility in your plan but also offering income stability.

What, if anything, would you like to see our readers or other players doing to bring about positive change? 

Three things come to mind; first, I’d love to see the industry continuing to educate consumers on the importance of working with a financial professional. Only 31% of U.S. workers feel “very prepared” for retirement. I believe we can improve that by creating unique retirement strategies for people, and financial professionals will play a significant role in that.

Second, annuity products have evolved greatly over the years, but there are still a lot of misconceptions about them. There are a lot of these products available on the market. I would encourage readers and professionals to read and research how they’ve advanced.

Annuity products can provide income and offer asset protection leading into retirement. The value that annuity products provide is significant. If you’re thinking about retirement, there’s no better time than now. Don’t wait. Proper planning leads to a more confident and fulfilling retirement.

Third, as an industry, we need to make the job of the financial professional easier. Provide them with tools. Evaluate how to bring more value to their practice. Let’s help them with managing policies, having client conversations.

Protective is constantly trying to help financial professionals to make their jobs less challenging, with the ultimate goal of protecting more people.

What do you think your market will look like five years from now? 

It’s hard to predict the future, but we do know that over the next couple of years, the U.S. will have more 65-year-olds than any other time in history. This will test our retirement system like never before.

Americans will continue to risk running out of money during retirement.

There will be consistent technology and product improvements to meet needs. At Protective, we will continue to provide the tools and education to help financial professionals make informed decisions, ultimately solving for customers’ retirement income needs.

We’ll continue standing by their side — and that will never change.

Jim Wagner. (Photo: Protective)


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