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For Upstreamers creative director Adriana Hernández, getting involved in the advertising industry was a matter of merely continuing an early interest in the pop culture and conversational aspects of ads.
“In my country of origin, Argentina, advertising was always part of pop culture and discussing ads with people outside the ad industry was something very common,” the LA-based creative shared with Adweek, “So, I naturally grew up absorbing that passion, and it sparked my love for creativity and advertising.”
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